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[Case Study] How Healthylife Exceeded ROAS Targets by 18% with Smarter Affiliate Tactics

Sep 25, 2025

Georgia Hudson

Marketing Director, JAPAC

Every ambitious brand faces the same challenge: how do you achieve rapid revenue growth without compromising profitability? For Healthylife, a brand focused on health and wellness, the goal was clear: drive significant affiliate revenue while exceeding minimum return on ad spend (ROAS) benchmarks. They also needed an agile strategy that could handle weekly budget fluctuations and successfully launch new categories, such as telehealth, within their existing affiliate structure. They needed growth without the guesswork.

The Partnerize Treatment: Precision for Profitability

To solve this, Healthylife partnered with Partnerize to engineer a sophisticated, agile strategy focused on performance and scalability. The core strategy moved beyond simple volume to focus on precision:

Lower-Funnel Focus: They prioritized efforts on high-performing, lower-funnel partners (like cashback, loyalty, and coupon sites) to generate immediate revenue and maximize ROI.
Dynamic Rewards: They implemented dynamic reward structures that adjusted based on specific partner value and performance, ensuring they paid for outcomes that truly mattered.
Real-Time Agility: They maintained weekly flexibility in spending by adjusting investment based on real-time performance, allowing them to reallocate budget instantly to areas with the greatest value.
New Vertical Scaling: They tagged partners and campaigns with metadata to seamlessly integrate and scale the new telehealth category within the program.

The Results: Growth Without Limits

By combining intelligent segmentation and dynamic budgeting, Healthylife secured distinct and scalable victories:

ROAS Targets Exceeded: They surpassed their ROAS targets by +18% during key sales campaigns.
Peak Revenue Lift: Achieved a massive +32% revenue lift from lower-funnel partners during peak weeks.
High Conversion: The affiliate channel delivered a strong 14%+ conversion rate.
Strong AOV: Secured a strong Average Order Value (AOV) that was notably higher than other digital channels.
Partner Portfolio: Successfully launched and built a diversified portfolio of 100 partners.

“With Partnerize, we could dynamically scale our affiliate program without losing sight of ROAS targets. The platform gave us the control and clarity we needed to grow with confidence.”

– Ben Padfield, Healthylife’s Chief Digital, Customer & Marketing Officer

Ready to find out how to achieve ambitious, profitable growth for your brand? Download the full Healthylife case study right here and see the exact tactics that powered these results.

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[Case Study] How Healthylife Exceeded ROAS Targets by 18% with Smarter Affiliate Tactics

Georgia Hudson

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