Recent forecasts now project that US mobile conversions will surpass 50% of all online retail sales by 2027—growth that is a full year ahead of initial expectations.
With 80% of digital buyers expected to shop via retail apps within the next three years, the message for advertisers is clear: “On-the-go” experiences can no longer be an afterthought. In addition to ensuring streamlined mobile experiences, advertisers must address the downstream challenge of mobile tracking, specifically mobile app tracking, that ensures performance is accurately captured and rewarded. Further, advertisers that fail to prioritize mobile app tracking are making decisions based on incomplete or inaccurate data.
To ensure they are operating from a holistic view of results, advertisers implement the Partnerize Mobile SDK, a mobile app event tracking solution that empowers brands with mobile apps to capture in-app events–insight that is critical to full-picture results. Partnerize has released an updated version of our mobile SDK with key benefits such as:
- Future-Proofed Privacy. Bypass ITP restrictions and ad blockers with Custom Tracking-supported mobile app tracking by using your own brand domain.
- Holistic Attribution. Accurately track and reward partner value across every web-to-app and app-to-app journey for a complete view of performance.
- Direct Infrastructure. Eliminate third-party costs and integration lags by keeping mobile tracking within your own performance ecosystem.
- Rich Data Insights. Capture unlimited metadata like SKUs and voucher codes directly from the app for deep reporting on the mobile consumer journey.
- Streamlined Implementation. Reduce technical overhead with an updated architecture and documentation designed for faster, easier setup and maintenance.
Learn more about bringing mobile app events into your partnership fold on our Mobile SDK Hub.