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Director of Product Marketing
In the affiliate and partnerships channel, partners rely on a variety of relevant creative content (think: coupons, textlinks and banner imagery) in their brand partner programs–content that enables them to provide their audience with the most up-to-date promotions and messaging. However, this creative is not always pulled manually, but rather accessed through automated feeds that contain the products and creative available from brands they work with. Because delivering relevant, accurate creative is a brands’ accountability to serve partners of all types across all verticals, ensure that you are serving up content that fuels partner campaigns with these pro tips:
To learn more about setting your partnership channel program up for success, get in touch at contact@partnerize.com.
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