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We hope you enjoy this catalogue of content from Global Partnership Day 2021

Choose your preferred region and click a session for more information.

The Evolution of Partnerships: What’s really next in the world of partnership marketing?

No other channel has evolved to match the acceleration of ecommerce quite like the partnership channel has. In fact, partnership is evolving at such a pace, that it may be easy to overlook the key advancements that offer exceptional opportunities for program development. In this session Partnerize Co-Founder and SVP of Sales in EMEA, Sean Sewell, is joined by Nicholas Yates, Performance Account Director, Silverbean, as they discuss emerging practices that are quickly becoming the new standard for partnership. Delving into topics including maximizing budget, the rise and inclusion of content partners and the development of brand partnerships. This Q&A session promises to shed light on the partner marketing trends brands need to have on their radar.

Speakers

  • Nicholas Yates, Performance Account Director, Silverbean

  • Sean Sewell, Co-Founder & SVP of Sales, EMEA, Partnerize

Partnership – The Road to Recovery for Travel & Tourism

In this session we are joined by representatives from leading travel and tourism brands to discuss the upwards trajectory for their industries as we emerge from the upheaval of the pandemic. As they prepare for a surge in travel and tourism in H2, learn how these brands are leveraging the partner channel to re-engage consumers after months of uncertainty. Learn how they have acted fast, launching recovery initiatives designed to support the business, their partners, destinations and industries. Key themes will focus on rebuilding consumer trust, adapting to the new normal and ensuring that partnership is a profit center as they navigate this exciting journey.

Speakers

  • Carys Roche, Customer Success Team Lead, Partnerize

  • Mattias Nordlander, Senior Manager – Strategic Initiatives, Expedia

  • Peter Agardi, Head of Digital Performance Marketing, Emirates

  • Matthias Knobloch, B2C Marketing Manager International, Condor

Take a break with Swisse – Yoga with Swisse experts Lize Millsom and Ashleigh Bott

Slow down with Swisse with this short mindfulness break. Swisse experts Lize Millsom and Ashleigh Bott will take you through a relaxing yoga session.

Speakers

  • Poppy Griffiths, Digital Marketing & eCommerce Manager, Swisse

  • Ashleigh Bott – Healthcare Practitioner Liason at Swisse

  • Eliza Millsom – HCP Marketing Manager at Swisse

Note: This session and all its parts have been pre-recorded.

The CLO Opportunity

Card-linked offer partners are quickly becoming a mainstay of the channel and are successfully asserting their prowess in delivering results that compete with some of the biggest and most established partners in the industry. In this session we are joined by CLO partner Reward to discuss how they have been able to achieve incredible results for advertisers with this new evolving customer centric approach. Join this session and learn why CLO partners are gaining traction so quickly, how to integrate them into your own programs, their approach to provide seamless benefits to consumers and the opportunity they offer to gain a greater insight into consumer behaviour.

Speakers

  • David McCarthy, Senior Partnerships Director, Partnerize

  • Stephen Gardner, Global Director of Retail Partnerships, Reward

Channel Vision: A Better Way to Partner

Partnerize VP of Product, Mary Anzalone will be highlighting the potential of and vision for affiliate – both present and future – while also providing a bridge to challenges and solutions supported by Partnerize technology.

Speakers

  • Mary Anzalone, VP of Product, Partnerize

The Partner Perspective

The events of the last 18 months affected partners in varying degrees, however, few could say that they have not been impacted in some way. In this session, Director of Partner Growth for Partnerize, Callum Ridley, joins our panellists from a diverse array of partner types as they discuss the unique challenges they have faced, how they have worked with brands during these unprecedented times and how they plan to navigate the future of the channel in this ‘new normal’.

Speakers

  • Callum Ridley, Director of Partner Growth, Partnerize

  • Emily Ferguson, Director Of Ecommerce, Marie Claire

  • Alex Dalby, Head of Partnerships, BlueLightCard

  • Victor Dahlborg, Co-founder & CMO, Refunder 

Realising The Power of Partnership with MandM Direct

MandM Direct have approached partnership as a primary sales and marketing channel for the brand and have had exceptional success in doing so. In this session we are joined by Phil Twigg and April Roberts from MandM to discuss the journey they’ve been on to have partnership embraced by the wider organisation and poised to deliver ongoing success at scale. This case study in true channel prowess provides a great example of how brands can realise the true power of partnership and ultimately gain the buy-in it deserves.

Speakers

  • Phil Twigg, Head of Acquisition, MandM Direct

  • April Roberts, Partnerships Manager, MandM Direct

  • Sean Sewell, Co-Founder & SVP of Sales, EMEA, Partnerize

Brand Partnerships 101: Tips, tricks and strategies for affiliate marketers

Many brands want to get started on brand partnerships, but are often not sure where to start. In this session, we go back to basics covering exactly what you need to set yourself up for success and how it aligns with your wider partnership strategy.

Speakers

  • Will Wilson, Regional Vice President, Sales, Partnerize

  • Saskia Keller, Customer Success Manager, Partnerize

Take a break with Swisse – Mindfulness and meditation with Emma Murray

Slow down with Swisse as with this short mindfulness break. We take you through a relaxing guided breathing session with a professional instructor to reset and recharge.

Speakers

  • Poppy Griffiths, Digital Marketing & eCommerce Manager, Swisse

  • Emma Murray, Founder High Performance, Mindfulness

Note: This session and all its parts have been pre-recorded.

The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel

Join eMarketer Senior Analyst, Audrey Schomer, as she dives into her recent in-depth research regarding how are publishers are increasingly monetizing through affiliate commerce partnerships with brands and merchants. Audrey will also demonstrate how affiliate marketing is evolving into a powerful performance channel for marketers in every vertical.

Speaker

  • Audrey Schomer, Senior Analyst, eMarketer

 For Affiliate Marketers, Brand Safety is the Always-On Cornerstone of Every Successful Program

Thanks to a powerful performance model that lends to notable cost efficiencies, affiliate marketing has grown into a successful primary sales channel for savvy marketers. Offering reliable operating leverage, and omnipresence while helping mitigate cost across the wider mix of consumer touch points (read paid channels), with affiliate in the mix, marketers are free to drive profitable growth. Yet, with this omnipresence, comes the very real yet less-welcome odds for potential brand threats to safety and integrity, channel conflict and bad actors within the channel. This makes the need for an always-on brand safety solution imperative to combatting these bad actors while keeping the rules of partnership engagement in harmony. Join BrandVerity Co-Founder, Dave Naffziger, as he breaks down what marketers need to do to ensure brand safety is an integral part of their affiliate foundation and their overall approach to partnerships.

Speakers

  • Dave Naffziger, General Manager, BrandVerity

The Hidden Value of Partnership in 2021

Listen as Partnerize’s EMEA Customer Success Team Lead, Carys Roche, is joined by experts from these industry leading brands to discuss how partnership has been pivotal in supporting their organisations through the landmine of events in 2020. Learn how these online only businesses have sustained and realigned partnership programs through effective management, partner recruitment and extensive reporting, to truly harness the operating leverage the partnership category affords.

Speakers

  • Carys Roche, Customer Success Team Lead, Partnerize

  • Sophie Kellett, Senior Manager – Strategic Initiatives, Expedia

  • Madara Polycarpou, Head of Partnership Marketing, Smartbox

  • Hannah Marks, Growth Manager – Alternative Media, Numan

An AMA with Matt Gilbert

Join Matt Gilbert for an Ask Me Anything session addressing the most relevant questions in the industry today.

Speaker

  • Matt Gilbert, CEO, Partnerize

Partnership Marketing Of-the-Moment Trends

Join Partnerize’s Director of Analytics & Insights, Tara Thomas, as she walks us through some of Partnerize’s insights that helped drive data-driven decisions for marketers through some of the most uncertain economic times and they’ll continue to help go-forward.

Speakers

  • Tara Thomas, Director of Analytics & Insights, Partnerize

Martech Record Hosts: The State of Affiliate Marketing and What’s Ahead

Affiliate marketing is changing and marketers need to be prepared for both the long and the short term. Tune in as we hear from industry leaders and our agency partners, who are close to the cause in elevating affiliate marketing across all channels and mediums.

Speakers

  • Mike McNerney, Publisher, MTR

  • Sarah Bundy, CEO, All Inclusive Marketing

  • Bob Glazer, CEO, Acceleration Partners

  • Jarrett Embry, VP of Digital Marketing, Gen3

Take a break with Swisse – Yoga with Swisse experts Lize Millsom and Ashleigh Bott

Slow down with Swisse with this short mindfulness break. Swisse experts Lize Millsom and Ashleigh Bott will take you through a relaxing yoga session.

Speakers

  • Poppy Griffiths, Digital Marketing & eCommerce Manager, Swisse

  • Ashleigh Bott – Healthcare Practitioner Liason at Swisse

  • Eliza Millsom – HCP Marketing Manager at Swisse

Note: This session and all its parts have been pre-recorded.

Making Sense of Privacy in the Digital Age

Looking for a better handle on digital privacy and what it means for you? Join Gary Kibel, partner at Davis & Gilbert LLP and specialist in all things digital privacy as he breaks down the long list of acronyms including CCPA, GDPR, ITP, iOS 14.4 and 14.5, 3rd party cookies and gets to the heart of what you need to stay safe and secure.

Speakers

  • Gary Kibel, Partner, Gilbert+Davis LLP

Channel Vision: A Better Way to Partner

Join Partnerize’s VP of Product, Mary Anzalone, as she highlights the potential of and vision for affiliate – both present and future – while also providing a bridge to challenges and solutions supported by Partnerize technology.

Speakers

  • Mary Anzalone, VP of Product, Partnerize

Button Presents: Re-thinking Your Mobile Approach to Partnerships

Stay ahead of the learning curve for major mobile commerce disruptors by tuning in to hear the latest mobile performance trends and insights from Button Chief Innovation Officer, Chris Maddern, and how to re-think your approach to partnerships when it comes to mobile experiences.

Speakers

  • Chris Maddern, Chief Innovation Officer, Button

eMarketer Presents: The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel

Join eMarketer Senior Analyst, Audrey Schomer, as she dives into her recent in-depth research regarding how are publishers are increasingly monetizing through affiliate commerce partnerships with brands and merchants. Audrey will also demonstrate how affiliate marketing is evolving into a powerful performance channel for marketers in every vertical.

Speakers

  • Audrey Schomer, Senior Analyst, eMarketer

The Role of Partnerships at Every Phase in the Buyer Journey

Join Partnerize’s Global Partnership Day event and watch as our expert panel of partners who represent different, yet equally critical components of the partnership ecosystem, discuss first-hand the truth behind some partnership channel myths and how to optimize the channel through rich and diverse partners at every stage of the buyer journey.

Speakers

  • Lauren Newman, SVP of Revenue, Skimlinks

  • Camilla Cho, SVP of Ecommerce, Vox

  • Alexis Caldwell, VP of Global Partnerships, Rewardstyle

  • Magil Darling, VP Retail & Brand Solutions, RetailMeNot

  • Jeremy Aaronson, VP of Sales & Marketing, UpSellit

  • Amber Sweeney, VP of Customer Solutions, Partnerize

Sideqik Presents: Why Are Influencers Turning to Affiliate?

As consumers demand more authenticity and marketers need a positive ROI, influencers are increasingly finding new channels through affiliate marketing. Join Simon Cowart from Sideqik as he shares insights and recommendations for how retailers and e-commerce brands can better leverage influencer relationships to result in driving business results.

Speakers

  • Simon Cowart, Director, New Business, Sideqik

Take a Break with Swisse – Mindfulness and Meditation with Emma Murray

Slow down with Swisse as with this short mindfulness break. Enjoy a mediation and mindfulness session with performance mind coach Emma Murray.

Speakers

  • Poppy Griffiths, Digital Marketing & eCommerce Manager, Swisse

  • Emma Murray, Founder High Performance, Mindfulness

Note: This session and all its parts have been pre-recorded.

For Affiliate Marketers, Brand Safety is the Always-On Cornerstone of Every Successful Program

Thanks to a powerful performance model that lends to notable cost efficiencies, affiliate marketing has grown into a successful primary sales channel for savvy marketers. Offering reliable operating leverage, and omnipresence while helping mitigate cost across the wider mix of consumer touch points (read paid channels), with affiliate in the mix, marketers are free to drive profitable growth. Yet, with this omnipresence, comes the very real yet less-welcome odds for potential brand threats to safety and integrity, channel conflict and bad actors within the channel. This makes the need for an always-on brand safety solution imperative to combatting these bad actors while keeping the rules of partnership engagement in harmony. Join BrandVerity Co-Founder, Dave Naffziger, as he breaks down what marketers need to do to ensure brand safety is an integral part of their affiliate foundation and their overall approach to partnerships.

Speakers

  • Dave Naffziger, General Manager, BrandVerity

Rockerbox Presents: Why Marketers Need A Single Source of Truth

Join Rockerbox’s, Ron Jacobson, as he talks marketers’ need for partnership technology that enables them with various integration options that eliminate the cumbersome tracking implementation required by legacy networks in favor of quick and easy partner channel activation—efficiencies that expedite time to revenue and eliminate resource tax.

Speakers

  • Ron Jacobson, CEO, Rockerbox

Untapped and Untouchable: UNiDAYS explains how to target Gen Z

With brands no longer able to ignore the power of the Gen Z consumer, we sit down with UNiDAYS to understand trends and how partnerships can be leveraged to target this influential audience.

Speakers

  • Adele Flint-Elkins, Head of Partnership Development ANZ, UNiDAYS

  • Tamara Castelli, VP, Data & Insights, UNiDAYS

  • Sarah Kelly, Marketing Director, Partnerize

The Hidden Value of Partnerships in 2021

Listen as Partnerize’s EMEA Customer Success Team Lead, Carys Roche, is joined by experts from these industry leading brands to discuss how partnership has been pivotal in supporting their organisations through the landmine of events in 2020. Learn how these online only businesses have sustained and realigned partnership programs through effective management, partner recruitment and extensive reporting, to truly unearth the operating leverage the partnership category affords.

Speakers

  • Carys Roche, Customer Success Team Lead EMEA, Partnerize

  • Sophie Kellett, Senior Manager – Strategic Initiatives, Expedia

  • Madara Polycarpou, Head of Partnership Marketing, Smartbox

  • Hannah Marks, Growth Manager – Alternative Media, Numan

Channel Vision: A Better Way to Partner

Partnerize VP of Product, Mary Anzalone will be highlighting the potential of and vision for affiliate – both present and future – while also providing a bridge to challenges and solutions supported by Partnerize technology.

Speakers

  • Mary Anzalone, VP of Product, Partnerize

Taking flight: The return of travel partnerships

We hear from brands and partners on how the travel industry rerouted over the last 12 months and the ways partnerships are being leveraged to drive success, support local travel and preparation for when borders open.

Speakers

  • Tara Lusk, Marketing Manager, Partnerize

  • Amy Hourigan, Partner Marketing Manager, Expedia Group

  • Sophie Stickland, Head of Client Services, Cashrewards

  • Joanne Heggie, Head of Marketing ANZ, Trip.com

Take a break with Swisse – Yoga with Swisse experts Lize Millsom and Ashleigh Bott

Slow down with Swisse with this short mindfulness break. Swisse experts Lize Millsom and Ashleigh Bott will take you through a relaxing yoga session.

Speakers

  • Poppy Griffiths, Digital Marketing & eCommerce Manager, Swisse

  • Ashleigh Bott – Healthcare Practitioner Liason at Swisse

  • Eliza Millsom – HCP Marketing Manager at Swisse

Note: This session and all its parts have been pre-recorded.

Mobile-First Partnerships: How to create app-ealing partnerships

We are bringing some of the industry’s most exciting fintechs and tech solutions together to discuss all things mobile. As consumers become more app-friendly, we explore what role mobile will play in the affiliate customer journey and the importance of accurate and seamless tracking.

Speakers

  • Will Wilson, Regional Vice President, Sales, Partnerize

  • Dean Smith, Strategic Partnerships Manager, APAC, Branch

  • Jess Rayner, Head of Partnerships, raiz

  • Angus Sladden, Manager, Consumer Growth & Loyalty, Klarna

The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel

Join eMarketer Senior Analyst, Audrey Schomer, as she dives into her recent in-depth research regarding how are publishers are increasingly monetizing through affiliate commerce partnerships with brands and merchants. Audrey will also demonstrate how affiliate marketing is evolving into a powerful performance channel for marketers in every vertical.

Speakers

  • Audrey Schomer, Senior Analyst, eMarketer

Brand Partnerships 101: Tips, tricks and strategies for affiliate marketers

Many brands want to get started on brand partnerships, but are often not sure where to start. In this session, we go back to basics covering exactly what you need to set yourself up for success and how it aligns with your wider partnership strategy. Hear first-hand from those who are leading innovative brand partnerships in Australia.

Speakers

  • Will Wilson, Regional Vice President, Sales, Partnerize

  • Saskia Keller, Customer Success Manager, Partnerize

What your influencer program can learn from partnership marketing

Not getting the ROI you want from your influencer marketing activity? Take a note from the affiliate playbook. Hear from leaders in influencer marketing on how to drive meaningful outcomes from campaigns and the trends you should know.

Speakers

  • Saskia Keller, Customer Success Manager, Partnerize

  • Valeriia Bondar, Affiliates & Partnerships Manager, Farfetch

  • Annabel Gray, Associate Director Australia, Silverbean

  • Emily Lam, Growth Marketing Lead, ShopBack

Untapped and Untouchable: UNiDAYS explains how to target Gen Z

With brands no longer able to ignore the power of the Gen Z consumer, we sit down with UNiDAYS to understand trends and how partnerships can be leveraged to target this influential audience.

Speakers

  • Adele Flint-Elkins, Head of Partnership Development ANZ, UNiDAYS

  • Tamara Castelli, VP, Data & Insights, UNiDAYS

  • Sarah Kelly, Marketing Director, Partnerize

The recipe for success: The secret ingredients to partnership growth

Mix ½ cup of strategy with a dash of innovation. We reveal the secret ingredients marketers are using to grow their program and drive successful partnership marketing campaigns.

Speakers

  • Sarah Kelly, Marketing Director, Partnerize

  • Kelly Guerin, Director of Partnerships, Partnerize

Beyond growth: Unlocking the true value of your partnership program

Growth is undeniably one of the most salient metrics when it comes to partnerships. But with a channel packed full of potential, it can be important to look beyond growth to unlock different areas of value in your program. We hear some of the practical ways the channel is being used to drive impact.

Speakers

  • Alix Simpson, Vice President Customer Success, Partnerize

  • Alin Dobrea, Head of Marketing Solutions & Partnerships, Zalora

  • Jean Thomas, CMO, Pomelo

  • Hari Kishan, Regional Affiliate Director – APAC, Neo Media World

The Future of Partnerships: What’s really next in the world of partnership marketing?

Hear from marketers on all sides of the spectrum on expected trends for the 2021 shopping season, ways to overcome the challenges that face the channel and what’s next for the partnership industry.

Speakers

  • Sarah Kelly, Marketing Director, Partnerize

  • Dannan Jameson, Strategic Partnership Manager, Naked Wines

  • Tom Howard, Head of Sales, ShopBack

  • Zac Selby, Programmatic Solutions Director, Dentsu

Take a break with Swisse – Mindfulness and meditation with Emma Murray

Slow down with Swisse as with this short mindfulness break. We take you through a relaxing guided breathing session with a professional instructor to reset and recharge.

Speakers

  • Poppy Griffiths, Digital Marketing & eCommerce Manager, Swisse

  • Emma Murray, Founder High Performance, Mindfulness

Note: This session and all its parts have been pre-recorded.

ITP(インテリジェントトラッキング)概要と対策について

*Please note this session will be held in Japanese*

Our Japan team takes us through the Ins and Outs of ITP explaining the latest browser updates and what this means for Japanese marketers and digital agencies.

Speakers

  • Daisuke Okamoto 岡本 大輔, VP Sales Japan 日本代表/バイスプレジデント, Partnerize

Closing Address: Looking ahead in APAC

Join Partnerize JAPAC GM Adam Brownstein as he delivers an engaging closing address, looking at what’s ahead for the JAPAC region when it comes to partnership, wrapping up this one of a kind 24-hour event.

Speakers

  • Adam Brownstein, General Manager – Japan & Asia Pacific, Partnerize