Partnerize Affiliate Marketing and Partnerships Blog

Partnerize & Profound Join Forces to Address AI Attribution Gaps. Register Your Interest.

Mandy O'Brien

Mar 23, 2026

The New Performance Benchmark: Are You Winning the Answer Share War?

The affiliate channel has reached a real inflection point. For years, we’ve debated last-click attribution and its limitations. But what’s changing now is bigger. Discovery itself is shifting. ...

Partnerize is the leader in partnership automation. The world’s leading companies rely on our award winning platform to drive and manage over $6B in partner sales and $500M in partner payments every year.

Mandy O'Brien

Mar 23, 2026

The New Performance Benchmark: Are You Winning the Answer Share War?

The affiliate channel has reached a real inflection point. For years, we’ve debated last-click attribution and its limitations. But what’s changing now is bigger. Discovery itself is shifting. ...

Chrissy Kammerer

Mar 17, 2026

What is Agentic Affiliate Marketing? & Why Your Current Program is…

Agentic affiliate marketing is a way to use autonomous AI agents, tools, and technology platforms in order to manage and grow your partnership programs. All with little or no human ...

Kate Ellis

Mar 16, 2026

The Shift to Social & Science: Key Lessons from the UK 2025 Beauty…

The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...

Chrissy Kammerer

Mar 12, 2026

The 5 Most Effective Ways to Manage Affiliate Programs With AI

Learn the 5 most effective ways to manage affiliate programs with AI, including journey reconstruction, predictive partner discovery, and automated fraud monitoring.

Andy Crossen

Mar 12, 2026

From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to…

Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...

Katie Spurkeland

Mar 10, 2026

[Download] The Rise of Strategic Waiting: Winning the 2026 Promotional…

In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key ...

Mary Anzalone

Mar 02, 2026

First to Market: Automated Placement Verification

Partnership marketing has reached a scale where a single execution error can ripple through your entire strategy–particularly when it comes to flat-fee budget allocation toward placements and campaigns. Yet, ...

Georgia Hudson

Feb 25, 2026

Turning Up the Heat: How Pillow Talk Dreamed Up a 15% Conversion Lift

By treating the affiliate channel as a high-performance engine rather than a "set-it-and-forget-it" line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can ...

Chrissy Kammerer

Feb 17, 2026

Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here

We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ...

Maura Smith

Feb 10, 2026

The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven…

Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...

Matt Gilbert

Feb 02, 2026

When Influence Becomes Invisible, Measurement Becomes Infrastructure

AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. ...

Chrissy Kammerer

Jan 26, 2026

Why Food Category Brands Can't See Their Most Valuable Marketing Channel

Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...

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