Reach works across most sectors, but performs particularly strongly for brands that can align their product story with everyday relevance, value or aspiration.

Verticals currently driving the strongest performance include:

• Travel and tourism, where an older regional audience, with an average age of 50+, shows strong intent and disposable income
• Retail and grocery, where mass-market brands benefit from volume, trust and cost-of-living focused messaging
• Home appliances and technology, especially products positioned as money-saving, time-saving or problem-solving
• Beauty, fragrance and skincare, where celebrity association, trends and “getting the look” drive high engagement
• Brands that succeed understand how to frame their products for each audience, adapting tone and angle to match the publication and its readers.