HiiTcentive is a UK-based fitness rewards app that motivates users to build consistent, healthy habits by turning everyday activity into tangible value. Users earn points for workouts, wellness practices, social engagement, and eco-conscious behaviour, then redeem those points for exclusive offers from health-first, purpose-driven brands featured in the app's Rewards section.

Founded by Lowell Lunn and Paul Leadbitter, HiiTcentive is based in Newcastle upon Tyne. The app connects an engaged, health-conscious community of active adults with brands across fitness, nutrition, beauty, and wellness — driving real-world engagement through gym partnerships, university outreach, and on-the-ground activations like QR poster check-ins.

Key highlights:

Engaged audience – users motivated to stay active, eat well, and live sustainably
Performance-based model – brands pay only on confirmed redemptions and engagement, with no upfront cost
Flexible partnerships – from Rewards listings to sponsored placements and branded challenge weeks
Multi-channel reach – app-based rewards, gym and university partnerships, and street-level activations
Values-led positioning – rewarding physical, mental, social, and environmental wellbeing
HiiTcentive offers brands a low-risk, high-relevance route to a genuinely motivated fitness and wellness audience.