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Senior Vice President, Marketing
Those of us deep inside the partnership/affiliate channel know the score. Partnerships are effective and profitable. Recent research coming out of the PMA indicates that affiliate marketing spending reached $9.1B in 2021, delivering a smooth 12:1 return on investment (ROAS). Champions of the channel understand the channel’s benefits and know well that the partnership channel is a critical component in their marketing mix. Despite metrics like these, traditional acquisition channels (think: paid search and paid social) continue to garner marketers’ attention. But there’s good news: The agility and reliability of the partnership channel’s inherent pay-for-performance model is winning over marketers who seek scale, reach, and growth by affording brands the kind of omnipresence in the buyer journey that allows them to be precisely where—and when—their customer are.
It is because of (and by design for) the marketers who have not yet discovered the secret to achieving profitable growth from their partnerships that Partnerize first brought the industry its premier event, Global Partnership Day back in 2021. The success of that event promoted us to continue the tradition by introducing hybrid events beginning with Partnership Day NYC taking place on Wednesday, September 21st. Partnership Day NYC will examine existing macro conditions and lend expert insight into the critical keys that breed partnership success. As such, we cordially invite you to attend Partnership Day NYC virtually from the comfort of your desk. You’ll hear from thought leaders both inside the industry as well as from those who stand just outside objectively looking in at the channel’s value.
You can secure your virtual seat right here.
Virtual Agenda
11am-11:45am: Joseph Jaffe Keynote
1pm-1:45pm: Executive Panel: Prioritizing Partnerships: What’s It Going to Take?
1:50pm-2:30pm: eMarketer Presentation: Affiliate Marketing in 2022: The Strategies of a New Normal
2:35pm-3:05pm: Brand Panel: How Brands Win with Affiliate Amid Challenging Environments
3:15pm-3:45pm: Agency Panel: What is the Cost of Underestimating the Affiliate Channel?
3:45pm-4:15pm: Partner Panel: The Most Effective Partnership Strategies Go Full-Funnel
4:15pm-4:30pm: St. Jude Presentation: Partnering for a Cause
4:30pm-5:00pm: Closing Remarks
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