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Director of Product Marketing
After multiple delays, Google Chrome no longer intends to deprecate third-party cookies, instead empowering users to determine their cookie preferences on an individual basis. While Google’s updated approach won’t broadly inhibit performance-based partnerships, each user will still have the option to eliminate third-party cookies from their browsing experiences–a setting that makes persistent, accurate affiliate marketing tracking impossible. Further, Google’s efforts to prioritize privacy of their users will continue to evolve, and it’s not too early for marketers to proactively safeguard their tracking mechanisms.
Despite Google’s announcement, the importance of getting your affiliate tracking in order remains unchanged due to:
Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class of tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when it comes to level of technical implementation effort, control over the consumer experience, and ongoing reliance on development resources.
Learn more about how Partnerize ensures accurate, persistent tracking amidst evolving browser changes on our hub, Preparing for a Cookie-less Future.
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