Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.
In this installment, we highlight data-feed solutions provider, FMTC, with the help of their co-founder and CEO, Brook Schaaf.
Share a little about your company…
The company was formed in 2007. Like most successful startups, FMTC kicked off by solving an actual problem that one of our founders was encountering: staff was spending so much time fixing and categorizing the coupons and deals they were collecting from affiliate programs that they barely had enough time to drive traffic to the site.
So, a system was developed that would collect and scrub the data to a point where humans could easily double-check it, fix anything “weird” and deliver it to her site automatically throughout the day.
The move from an in-house solution for one site to a commercial product available to other sites in the market was a logical next step. Our founders created the product and began marketing it to affiliates.
What types of programs is your team looking to partner with?
Online retailers, e-comm sites, enterprise publishers, industry-leading affiliates. If you earn commissions by promoting deals or products, FMTC simplifies your workflow and saves you time: Get your affiliate links all in one place, error-checked and SEO-optimized.
Can you share a success highlight from your partnership with Partnerize that really stands out to you?
What sets your company apart from others or makes it unique?
What do you attribute your company’s success to with Partnerize?
What is one thing people should know about your company?
What’s on the roadmap for your company?
Three words that best describe your company…go!
To learn more about FMTC, register to attend our upcoming Partner Perspective webinar!
About FMTC: The company was formed in 2007. Like most successful startups, FMTC kicked off by solving an actual problem that one of our founders was encountering: staff spending so much time fixing and categorizing the coupons and deals they were collecting from affiliate programs that they barely had enough time to drive traffic to the site. So, a system was developed that would collect and scrub the data to a point where humans could easily double-check it, fix anything “weird” and deliver it to a site automatically throughout the day. The move from an in-house solution for one site to a commercial product available to other sites in the market was a logical next step.
About Brook: I have been involved in the performance marketing space since 2000. I am co-founder of two companies, Schaaf-PartnerCentric (founded 2006, sold 2017) and FMTC.co (founded 2007). I am an active member of Entrepreneurs’ Organization in Austin, Texas.
