There’s no debating: Singles’ Day has grown to be a multibillion-dollar holiday recognized throughout the world. In fact, many consider Singles’ Day to be the world’s biggest shopping event, with total retail sales hovering around the $157 billion USD mark for 2022.
What started back in 2009 as a retail-focused holiday primarily recognized in China as a special day to celebrate yourself without having to acknowledge being in a relationship (after all, there are plenty of special days for that!), Singles’ Day has grown to be a multibillion-dollar holiday recognized throughout the world. In fact, many consider Singles’ Day to be the world’s biggest shopping event, with total retail sales hovering around the $157 billion USD mark for 2022.
For many consumers and retailer’s alike, it’s also the official start of peak holiday shopping following a busy Halloween push. And this year, with the worst of the pandemic safely in our collective rear-view mirror, marketers are once again gearing up for another record-breaking day.
For Partnerize’s part, our clients’ previous year’s performance is a good indication of what we can expect for the current year and that can help inform our clients’ and partners’ holiday strategy and execution plans. So, let’s take a look at 2022’s Singles’ Day performance across Partnerize to help better predict and be prepared for what’s ahead. You can check out 2022’s Singles’ Day performance across Partnerize right here.