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Performance Marketing Review: Wendy’s Taps Spotify Branded Moments

Jan 03, 2017


Happy New Year! We hope everyone had a nice holiday season and is ready to kick off 2017. Burgers and music may seem like a strange way to start our weekly roundup of digital and partner marketing news and insights, but the Wendy’s – Spotify branded moments campaign is a perfect example of the innovative partnerships that brands are embracing today. Other items that caught our eye were mobile marketing insights from travel, retail and financial services. Enjoy!

Wendy’s Taps Spotify Branded Moments To Catch You When You’re Hungry

As reported by AdExchanger, in order to draw attention to its Double Stack Sandwich promotion on its 4 for $4 menu, Wendy’s teamed up with Spotify as a launch partner for its Branded Moments product. Branded Moments allow brands to sponsor playlists on Spotify’s mobile app that correlate with specific activities and times of day that consumers listen to music. Spotify is launching with six branded moments: dinner, party, chill, workout, sleep and focus. Brands can sponsor both the Spotify owned and operated playlists for these moments as well as user-generated playlists that are segmented into these categories, based on their names and the music they contain.

Airbnb is Reportedly Building its Own Air Travel Booking Site

As reported by Business Insider, popular home-rental site Airbnb is reportedly developing a new service for booking airline flights in a bid to compete with online travel heavyweights like Priceline and Expedia. The company is considering acquiring an existing online travel agency (OTA) or licensing data from another provider in order to build the feature, known simply as Flights. Adding an entirely new tool and potential revenue stream could boost the company’s outlook, particularly as it faces legal regulations around the world and looks to close its latest funding round.

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