Last week several members of the Partnerize team joined with AIM (All Inclusive Marketing), and marketers from leading global brands, for a valuable and thought-provoking event at the Hawksworth Restaurant in Vancouver. Senior level marketers from brands across varied verticals such as retail, finance, and technology attended the dinner. By bringing them together with leaders from AIM and our cross-functional Partnerize team, lively conversation developed on how digital is changing and the ongoing evolution of partner marketing.
“We are pleased and proud to partner with Partnerize to inspire and support big brands and thought leaders within the Vancouver eCommerce community.” said Sarah Bundy, CEO & Founder AIM. “Vancouver is an up-and-coming tech and eCommerce hub, so having enjoyed a fabulous meal and thoughtful discussion with this group was an amazing experience for everyone.”
Over the course of the evening, several themes that came up in conversation were:
- Recent growth of eCommerce in Vancouver
- How agencies and technology work together to help brands leverage strategic partnerships
- How partnerships of many forms are fueling brand growth
- How the world of partnerships is continually evolving, with affiliate continuing to grow even as other sectors of partnership emerge.
“Partnering with an innovative agency like AIM allows us to bring our technology to world-class brands here in Vancouver, which is such a thriving ecommerce hub.” said Mike McNerney, Senior Director of Strategic Partnerships at Partnerize. “Our platform is built to grow all types of partnerships — traditional, strategic, influencer, and affiliate — and combining it with AIM’s strategic digital mindset brings brands the best of both worlds.”
We’d like to thank the fantastic team at AIM and all of our attendees for being integral parts of this valuable event!
To learn more about how Partnerize helps brands and advertisers develop bigger, more impactful partner programs, contact us today.