Partnerize provides advertisers with the software and tools necessary to optimize their diverse partnerships. For partners, knowing what these tools are and how they can benefit your campaigns enables you to negotiate featured placement and collaborations beyond standard commission increases or flat-fee payments.
When negotiating collaborations with your favorite brands, consider these pro tips for incorporating dynamic payment features to strengthen your proposal:
Dynamic commissioning allows advertisers to automate rewards based on conversion attributes such as average order value, revenue threshold, customer type, device used, number of items purchased, regions, specific flight paths, and more.
Collaboration Pro Tips:
- Choose a specific product to feature. Advertisers are able to set up commission structures at the SKU level. If your post or promotion highlights an individual product, collection, or item (think: gift cards), negotiate a more enticing commission rate for that specific item.
- Pitch a revenue threshold. Increasing average order value is a top priority for many advertisers. Consider contributing to this goal by ensuring a higher revenue threshold on your transactions, and request a stronger reward for conversions that surpass that dollar amount.
- Generate goals based on unlimited data points. Partnerize commissioning structures give advertisers the flexibility to commission on unlimited data points passed through the platform–including granular conversion attributes. As an example, if you are a content creator promoting an upcoming vacation, develop a collaboration with your favorite travel company to earn a higher commission on the specific flight path that you took. Or, if you are sharing imagery of outfit inspiration for your trip, consider requesting a higher commission rate for the specific sizing and colors of products that you are featuring in your post.
Preferred Partner enables advertisers to designate a single partner within your program as “preferred,” and they’ll be credited for every conversion they contribute to, regardless of where they appear in the partnership channel click stream.
Collaboration Pro Tips:
- Negotiate traditionally flat-fee placement opportunities. Partners typically charge flat-rate placement fees for feature opportunities to ensure a guaranteed reward. With Preferred Partner, you will receive a guaranteed commission for each conversion that is driven during a specified duration that can replace the flat fee–no last-click required!
- Demonstrate value to brand partners. If you typically drive strong traffic but low conversion rates for a brand, negotiate the opportunity to become a Preferred Partner. By demonstrating your ability to positively impact conversions, you can negotiate future flat-fee placement or other collaborations.
- Pitch a new market opportunity. Brands often allocate their marketing dollars to partners that have demonstrated success. If you are currently partnered with a brand that is not widely known to your target audience, pitch the opportunity to test a new target market to the brand in exchange for Preferred Partner status.
Exclusive Code ensures rewards for each redemption of a unique promotional code–no click required.
Collaboration Pro Tips:
- Optimize partnerships on social channels. Instagram, TikTok, SnapChat or Facebook stories are examples of mediums that don’t support click-throughs. Share the opportunity to promote brands on any of these channels in exchange for an Exclusive Code which will ensure that you are rewarded each time the code is redeemed, regardless of if a click occurred.
- Monetize non-traditional promotional capabilities. Podcasts, print, radio, and billboards are excellent ways for partners to expand their reach. However, monetizing can be challenging without the ability for consumers to click through the experience. Promote an Exclusive Code through any of these mediums to ensure that you are earning commissions for value provided.
- Request a stackable promotion. If you work with a brand that allows for multiple codes to be provided at checkout, request an Exclusive Code that can sweeten the deal during an already promotional period. In exchange, offer featured placement or a sponsored post that is typically reserved for flat-fee placements.
Take advantage of these tools from Partnerize by signing up for the platform. Or, if you’re already a joined partner, connect with our dedicated Partnerships Team to learn more about making the most of your brand partnerships!