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Marketing Manager
We are proud to share that Partnerize was named Best SaaS Platform at the 2020 International Performance Marketing Awards, held virtually Tuesday night. In fact, we are doubly proud because, alongside this, we won a second award with our customer Farfetch for Best Performance Marketing Campaign – APAC. These annual awards recognize the very best in global performance marketing and celebrate innovation, creativity, and success within our industry.
“Receiving this recognition following consecutive awards for Best Technology is further validation of the value our platform delivers for clients and partners of all types, said Matt Gilbert, Partnerize CEO. “Our team is dedicated to delivering a solution that solves for the critical need of creating operating leverage for brands and partners by turning their partnerships channel into a profit center. This award will further inspire us to push the category forward with technology innovation that automates the historically manual processes of the channel to deliver the diversity and scale required to fully realize the opportunity of partnership marketing.”
A highlight of this year’s awards was winning the Best Performance Marketing Campaign – APAC award with global fashion marketplace Farfetch. The submission was centred around Farfetch utilizing the Partnerize platform to align their affiliate program and WeChat campaign. What was before promo codes with no tracking, became empowered media partners who built ‘light-apps’ within WeChat where they could drive trackable sales to Farfetch, receive significant rewards, and utilize insights to fuel growth, in an affiliate-style campaign. Judges were most impressed with the strong goals Farfetch set from the outset stating “Recognizing the challenge of setting benchmarks and objectives for a new type of campaign, this entry demonstrated an intelligent and pragmatic approach to creating its goals.”
When it came to Best SaaS Platform, Partnerize was chosen for its continuous aim to improve the partnerships industry through technology and automation. Judges called out Partnerize’s successful pricing model stating “The Partnerize platform is definitely unique in its fee structure which allows clients to be more creative with their commercial deals with other partners on the platform.”
In addition to winning these two awards, Partnerize’s Partnerships Team was also Highly Commended for Best Team in Performance Marketing.
From all of us at Partnerize, heartfelt thanks to PerformanceIn and the IPMA Jury for this elite industry recognition, and congratulations to all of our fellow award winners.
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