Last week, we penned a blog that featured some key Partnerize and BrandVerity team players who were recognized for going above and beyond to ensure great outcomes for our clients. Continuing with that momentum, this time we highlight Senior Director of Managed Services, Mandy O’Brien, who was recently elected onto the Performance Marketing Association’s Board of Directors (PMA). Mandy previously served the PMA on their Coupons and Deals Council.
With nearly 15 years of experience in affiliate and partnership marketing, Mandy O’Brien understands well what it takes to bring her clients, who represent all major verticals, the success they seek in the channel. O’Brien’s tenure and talent landed her the role of resident expert on all things partnerships, and she extends this knowledge and expertise to many internal facing, client facing and third-party led webinars and bylines. Recently, O’Brien hosted a peak partnership trends and insights 2021 holiday edition webinar and helped co-author a holiday planning and optimization eBook, among other collaborations.
In her position, O’Brien prioritizes clients’ needs by providing thought leadership and strategic oversight all the while honoring best practices. She oversees an account team that support brands with data-driven performance insights, strategic planning, recruitment and optimizations, and product adoption. She is also a resolute onboarding resource for the business as she exemplifies all of the company’s values, traditions and visions.
While this list of accomplishments, attributes and experience isn’t exhaustive, it does demonstrate O’Brien’s passion for her position and her capability of serving on the Performance Marketing Association’s Board of Directors to bring her passion, experience and knowledge to serve an even broader base of marketers.
“I am extremely excited and honored to have been recently appointed to the PMA Board of Directors,” O’Brien said. “The opportunity to sit among peers who I admire and respect in many ways, while advocating for an industry I’m passionate about, is something that I am eager to be a part of. The collaboration of industry veterans and innovators continues to help push this category forward, bringing to light the true value of the partnership channel and how critical it is to every brand’s digital ecosystem.”
Please join me in congratulating Mandy O’Brien on her recent appointment to the PMA Board of Directors, her dedication, and her many accomplishments!