It’s very hard to believe that we‘re sitting flush in the middle of Q4 of 2021, with 2022 nearly at our doorstep. Looking back, 2020 feels both so far away and at the same time, still so close. The residuals of such an unprecedented time in the world and inside eCommerce are still very much with us. But alas, nothing can stop time and as the hustle and bustle of holiday shopping season 2021 quickly closes in on us, we’re seeing some very positive trends.
Namely, we continue to observe higher conversion rates which is a direct outcome of another critical trend: more efficient traffic. Add to this a sizeable bump in commission rates from Q2 to Q3 and this picture begins to come to life. There is a definite shift in brand investment into the partnership channel and in many ways, this is investment can be attributed to the partnership channel showing up for marketers when they needed it the most during the pandemic when the bulk of their advertising budgets were pulled from right underneath them.
We’ll keep a vigilant pulse on Q4 performance, but in the meantime, you can check out all of Partnerize’s partnership performance data in the Americas for Q3 by downloading our updated quarterly Partnership Growth Index found here.