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New to Partnerize: Persistent Tracking Amid Google’s Parallel Tracking Update

Jun 19, 2025

Craig Edgson

Product Marketing Manager

According to Google, there is a 32% rise in the probability of a visitor bouncing from a brand’s site if the page’s load time increases from one to three seconds–disengagement that negatively impacts user experience, conversion rate and revenue. In response, Google developed Parallel Tracking, a Google Ads feature that loads tracking URLs in the background while sending the visitor directly to their destination.

While parallel tracking improves the user experience, it also puts affiliate tracking at risk for partners leveraging Google Ads for search, shopping, display or video campaigns. To support advertisers and partners, Partnerize is:

1. A Certified Google Click Tracker which enables partners to use Partnerize links in their Google Ads and validates our standards for data security, ad verification, and compliance with Google’s Ad policies.

2. Enabling Google Ads tracking for partners with easily-implemented parallel tracking support that:

Ensure accurate, persistent affiliate tracking despite parallel tracking by leveraging the Google click ID in place of Partnerize clickref ID for partnerships channel measurement
Reinforce attribution to ensure that they are equitably rewarded for value provided without the risk of inconsistent tracking in Google Ads campaigns
Expand promotional capabilities to include search, shopping, display and video campaigns with reliable affiliate tracking

Partnerize partners that currently use parallel tracking can immediately implement the Partnerize tracking support solution for their Google Ads. Not yet joined to Partnerize? Sign up to work with the world’s leading brands and access our step-by-step guide for parallel tracking support implementation.

Get in touch to chat further about how Partnerize can help you maximize the benefits of the partnership channel.

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New to Partnerize: Persistent Tracking Amid Google’s Parallel Tracking Update

Craig Edgson

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