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The machine-mediated market is here.
Partnership Growth Index™ Quarterly Update
Partnerize Exclusive: The Partner Program Calculator for Retail
Director of Product Marketing
Over the past five years, Google Trends reported annual growth for the keyword search “affiliate marketing” peaking with 100% growth in 2021. While the surge in affiliate’s Google searches can be attributed to pandemic-related behavior changes, year-over-year increases speak to the growing number of prospective partners that are seeking partnership programs for their favorite brands.
As the supply of prospective partners expands, it’s critical for advertisers to recognize that partnerships are not one-size-fits-all. Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships. While this partner optimization must include dynamic payment structures, communications and easily-accessible creative, Partnerize also gives advertisers the opportunity to extend experience they provide to partners to their very first touchpoint: platform sign-up pages.
Partnerize enables advertisers to customize one or multiple partner sign up pages to create a branded experience from the point of onboarding to the platform. With custom platform sign up pages, advertisers can:
Learn more about how Partnerize gives advertisers the solutions necessary to optimize partnerships by getting in touch right here.
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