Over the past five years, Google Trends reported annual growth for the keyword search “affiliate marketing” peaking with 100% growth in 2021. While the surge in affiliate’s Google searches can be attributed to pandemic-related behavior changes, year-over-year increases speak to the growing number of prospective partners that are seeking partnership programs for their favorite brands.
As the supply of prospective partners expands, it’s critical for advertisers to recognize that partnerships are not one-size-fits-all. Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships. While this partner optimization must include dynamic payment structures, communications and easily-accessible creative, Partnerize also gives advertisers the opportunity to extend experience they provide to partners to their very first touchpoint: platform sign-up pages.
Partnerize enables advertisers to customize one or multiple partner sign up pages to create a branded experience from the point of onboarding to the platform. With custom platform sign up pages, advertisers can:
- Easily create a branded experience beginning at partners’ first touchpoint using on-brand colors, logo, imagery and text that is optimized for desktop and mobile
- Cater to partner segments by tailoring one or more sign-up pages to regions, partner types (think: influencer vs. traditional partners), or campaigns within a network
- Increase discoverability by optimizing search engine optimization (SEO) benefits of creating platform sign-up pages that appear in search results when prospective partners are seeking affiliate marketing programs for their favorite brands
Learn more about how Partnerize gives advertisers the solutions necessary to optimize partnerships by getting in touch right here.
