Throughout history, women have played pivotal roles in education, mentorship, and leadership—paving the way for future generations to thrive. In the partnership and affiliate marketing space, women are not just breaking barriers; they are rewriting the rules, creating opportunities, and inspiring the next wave of leaders to dream bigger and achieve more.
As we celebrate Women’s History Month 2025, Partnerize proudly continues our Women of Partnership series, shining a light on the voices of women who are shaping the future of our industry. This year’s theme, Moving Forward Together! Women Educating and Inspiring Generations pays tribute to the remarkable impact of women who foster growth, share wisdom, and lead with purpose in the partnerships’ ecosystem.
In candid conversations with Shaniece Whale, Marketing Associate at Partnerize, influential leaders Lauren Leisk and Carolina Paradas share their insights, and advice for women rising through the ranks—offering powerful perspectives on how we can all move forward, together. Below, we highlight Lauren’s story.
Women are redefining leadership in affiliate and partnership marketing by embracing their authentic voices and building communities that uplift and inspire. Lauren Leisk, Head of eCommerce Partnerships at News Corp, knows the power of confidence and communication in this evolving landscape. She shares, “Affiliate and partnership marketing thrives on relationships, communication, and knowledge sharing—qualities where women excel. My advice to women in our industry is to own your voice, build a network of support, and never stop learning. Leadership isn’t just about titles; it’s about influence, collaboration, and impact.”
Lauren’s journey illustrates that leadership is not about fitting into a mold but about paving your own path and bringing others along with you. She champions the power of mentorship, knowing firsthand how guidance and encouragement can transform careers and ignite confidence. Her message is clear: women have the power to lead boldly, inspire fiercely, and uplift each other—creating a ripple effect of positive change.
Women are not just leaders; they are educators, mentors, and change-makers shaping the future of partnership and affiliate marketing. Lauren believes that knowledge-sharing is the cornerstone of progress. She notes, “By fostering open dialogue and championing diverse voices, we ensure that the next generation of leaders is equipped with the tools and insights to thrive. Women are uniquely positioned to inspire through storytelling, mentorship, and community-building, paving the way for a more inclusive and innovative industry.”
Her vision reflects a commitment to nurturing future leaders through collaboration and empowerment. By creating spaces where women can share their stories, learn from each other, and grow together, we are building a legacy of leadership that extends beyond titles and achievements. We are cultivating a community where every woman feels seen, heard, and valued.
The partnership and affiliate marketing landscape is evolving, and women are at the forefront of this transformation. From content-driven commerce to AI-powered personalization and social-first shopping experiences, women are shaping the way consumers connect with brands. Lauren sees endless possibilities: “Women, as natural storytellers and community builders, are uniquely equipped to lead the shifts in consumer engagement, content innovation, and purpose-driven partnerships. We are not just participants in this industry; we are pioneers, visionaries, and trailblazers.”
Stay tuned for Carolina’s story!
