Performance Horizon’s partner marketing technology is helping Compare TV achieve its mission of becoming the best digital entertainment guide by allowing them to be proactive and nimble in their decision-making. Compare TV no longer needs to chase down data or results from previous weeks’ activity, which saves them a considerable amount of time, allows them to proactively analyze their results, and adjust their campaigns accordingly.
“The real-time data updates are slick – the dashboard reports back as you watch. The mobile app is also great and enables you to monitor performance wherever you are. We have not seen this offered by any of the other similar products we have worked with. It’s also easy to create and track bespoke segments using the pubref function.”
