While traditional acquisition channels like paid search and paid social continue to garner marketers’ attention, the agility and reliability of the partnership channel’s inherent pay-for-performance model is winning over marketers who seek scale, reach, and growth by affording brands omnipresence in the buyer journey that allows them to be where their customer are, whenever they are there.
Champions of the channel know well that partnership is a critical component in their marketing mix and understand its benefits. Yet despite this, there are many who have not yet discovered the secret to achieving profitable growth from their partnerships. And it is for those marketers that we dared to be different when we decided to host this industry first, 24-hour global event that would shine light on the critical keys to partnership success.
Wrapping last week in Sydney, Global Partnership Day was the first-ever industry event to run for a full 24-hours around the globe. Throughout the day, attendees listened to industry thought leaders present compelling content including thoughtful challenges to the long-held status quo beliefs on the partnership and affiliate channels. This event was designed to encourage our audience to think differently about these performance channels and instead, begin enjoying the myriad of benefits they offer. The perfect balance of content, experiential elements and networking, made Global Partnership Day unlike any other industry event and a value to both the attendees and speakers alike.
If you didn’t have the opportunity to attend live, we have you covered with your very own on- demand access link. To help you navigate the event recordings even better, below are the presentations broken out by region.
We hope you enjoy the sessions as much as we enjoyed bringing them to you!
Your On-Demand Link Access: https://partnerize.com/global-partnership-day-content-hub-gate/
EMEA
The Evolution of Partnerships- What’s really next in the world of partnership marketing
Partnership – The Road to Recovery for Travel & Tourism
Take a break with Swisse – Yoga Session
The CLO Opportunity
Channel Vision: A Better Way to Partner
The Partner Perspective
Realising the Power of Partnership with MandM Direct
Brand Partnerships 101: Tips, tricks and strategies for affiliate marketers
Take a break with Swisse – Mindfulness and meditation with Emma Murray
eMarketer Presents: The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel
For Affiliate Marketers, Brand Safety is the Always-On Cornerstone of Every Successful Program
The Hidden Value of Partnership in 2021
AMR
An AMA with Matt Gilbert
Partnership Marketing Of-The-Moment Trends
Martech Record Hosts: The State of Affiliate Marketing and What’s Ahead
Take a break with Swisse: Yoga with Swisse experts Lize Millsom and Ashleigh Bott
Making Sense of Privacy in the Digital Age
Channel Vision: A Better Way to Partner
Button Presents: Re-thinking Your Mobile Approach to Partnerships
The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel
The Role of Partnerships at Every Phase in the Buyer Journey
Sideqik Presentes: Why Are Influencers Turning to Affiliate?
Take a break with Swisse – Mindfulness and meditation with Emma Murray
For Affiliate Marketers, Brand Safety is the Always-On Cornerstone of Every Successful Program
Rockerbox Presents: Why Marketers Need a Single Source of Truth
APAC
Channel Vision: A Better Way to Partner
Taking flight: The return of travel partnerships
Take a break with Swisse: Yoga with Swisse experts Lize Millsom and Ashleigh Bott
Mobile-First Partnerships: How to create app-ealing partnerships
The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel
Brand Partnerships 101: Tips, tricks and strategies for affiliate marketers
What your influencer program can learn from partnership marketing
Untapped and Untouchable: UNiDAYS explains how to target Gen Z
The recipe for success: The secret ingredients to partnership growth
Beyond growth: Unlocking the true value of your partnership program
The Future of Partnerships: What’s really next in the world of partnership marketing?
Take a break with Swisse – Mindfulness and meditation with Emma Murray
ITP（インテリジェントトラッキング）概要と対策について
Closing Address: Looking ahead in APAC