Scalable, profitable growth from content marketing requires updated strategies and tactics for managing the programs as well as content and influencer partners. Tune in at 12:15 PM EST on Wednesday, September 29th to see Partnerize’s own Erin Killian dive into the “how to’’ of content marketing by examining how retailers can effectively use publishers and influencers to optimize growth. Topics include:

• How to utilize the different types of content partners to your best advantage
• How to scale your content marketing
• The impact of increased data-privacy on reporting
• Best practices for working with content and influencer partners


• Emily Chan, Head of Affiliate Marketing, Our Place
• Natalie Brown, Head of Marketing, Sur La Table
• Alexis Caldwell, Head of Brand Development, rewardStyle
• Erin Killian, VP, Customer & Agency Services, Partnerize
• Moderated by: Allan Dick, Co-Founder, CommerceNext