Prove your influence in the zero-click era. Join the VantagePoint™ Publisher Charter. Sign up for early access.

[Download] The Rise of Strategic Waiting: Winning the 2026 Promotional Calendar

Mar 10, 2026

Katie Spurkeland

Director of Product Marketing

Today’s consumers have become increasingly disciplined; recent data shows that 77% of shoppers sometimes or often delay purchases to wait for major sale events. This “strategic waiting” isn’t just a hurdle for brands—it’s a massive opportunity for advertisers to move away from a static affiliate model toward an agile, precision-based strategy.

In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply “being there” isn’t enough. Brands must lean into these key shopping holidays by preparing a marketing calendar that prioritizes their unique brand goals. By aligning your promotional planning with these windows of high intent, you can connect with consumers exactly when they are most eager to transact.

Don’t leave your 2026 revenue to chance. Check out this year’s key shopping holidays to transform your affiliate channel into a powerful engine for high-value customer acquisition.

Subscribe to our content

Receive content updates, event announcements, product updates, and so much more delivered right to your inbox.

[Download] The Rise of Strategic Waiting: Winning the 2026 Promotional Calendar

Katie Spurkeland

Quick links

Company

Subscribe to our content