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[DOWNLOAD] Get Ready to Win Q4: Your Holiday Partnership Program Checklist

Sep 22, 2025

Katie Spurkeland

Director of Product Marketing

The holiday shopping season is here, and with plenty of revenue potential at stake, it’s never too soon to prepare. To ensure your brand earns a piece of the retail pie, a strong partnership program is essential. Partnerize has created a simple program checklist to help you ensure the foundational elements are in place for strategic optimization in the coming months.

Proactive Partner Management

To start, you need to diversify your program by finding new partners that can provide a competitive edge. Look for partners on your platform and in the broader digital ecosystem to find the best match for your target audience. Once they’ve joined, ensure all partners are actively promoting your brand by checking your reporting to see which ones are not driving traffic, and then reach out to them.

Strategic Audits and Planning

Before the holiday rush, conduct a thorough audit of your program. Review your commission structures to confirm all partners are at their intended rates and deactivate any outdated increases. Next, perform a creative audit to ensure partners are working with the most up-to-date and seasonally relevant text links, coupons, and banners. You should also prepare your budget to determine what can be allocated to paid placements or commission increases to secure key promotional opportunities with top partners.

Data-Driven Decisions

Don’t forget to look back at your holiday shopping season results from 2024 to identify what worked and what didn’t. This will help you replicate successful strategies and take advantage of missed opportunities this year. Give your partners a sneak peek of your promotional calendar, aligning your offers with key dates like Black Friday, Cyber Monday, and Free Shipping Day.

Bottom line: The holiday season is a huge opportunity for your brand. Download the full checklist to ensure your partnership program is set up for success and ready to maximize ROI!

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[DOWNLOAD] Get Ready to Win Q4: Your Holiday Partnership Program Checklist

Katie Spurkeland

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