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Consumer spending is anticipated to grow 3.3% this holiday shopping season–a decline from last year’s +4% growth in retail revenue. While momentum behind increasing holiday spend has slowed, 92% of US consumers plan to spend as much if not more than last year’s shopping season, driving to a projected $1.59 trillion. This year’s holiday shopping season forecasts are varied due to complex macroeconomic factors including decreased inflation, a softening labor market, lower interest rates, and the presidential election. Additionally, developing and deploying a holiday promotional strategy grows increasingly challenging with Amazon deal days beginning in October and a shorter-than-usual peak shopping season window with only 23 days between Cyber Monday and Christmas. There’s good news for marketers leveraging Partnerize: The platform gives you the tools necessary to easily navigate the unique challenges of this holiday shopping season.
Prepare for this year’s unprecedented holiday shopping season with Partnerize’s Be a Holiday Hero: 2024 Q4 Partnership Playbook, the holiday shopping prep guide that puts you on track to maximize this year’s unprecedented holiday shopping season with:
Download the most relevant version for your partnership optimization now:
Holiday Hero Ebook: Advertiser Edition Holiday Hero Ebook: Partner Edition
You can also get in touch to learn more about optimizing your partnerships with Partnerize.
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