Our latest success story exemplifies the power of strategic partnerships and effective execution in the travel sector. Inspiring Vacations, a leading Australian tour operator, was new to affiliate and chose Partnerize to embark on their remarkable journey with in June of 2024.
They had ambitious goals that included driving global brand awareness and achieving significant, measurable revenue growth. Maintaining a profitable return on ad spend (ROAS) was paramount from day one.
The Challenge
Entering a new channel often comes with initial hurdles, including higher fees to onboard new partners. Despite this, Inspiring Vacations was committed to a strategy that would protect and exceed ROAS targets.
The Strategy
With dedicated support from Partnerize’s local Account Strategists and Partner Managers in their key AU and US markets, Inspiring Vacations leveraged Partnerize’s advanced toolkit. This included dynamic commissioning and suppressed code features, allowing them to strategically reward partners based on their true value. They also focused on building a diversified partner portfolio, spanning cashback, loyalty, content, and more, to reach diverse audiences across the customer journey.
The Results (in just six months!)
- Tripled expected ROAS in 2024.
- Maintained a positive ROAS every month.
- Drove exponential revenue growth, with affiliate contributing 5% to their overall revenue.
- Onboarded over 140 partners across all markets.
“Partnerize provided the expertise and tools we needed to launch and scale our affiliate program with confidence,” says Rosa Nugraheni, Performance Marketing Manager at Inspiring Vacations. “Their strategic support and dynamic commissioning capabilities enabled us to exceed our ROAS targets, drive significant revenue growth, and build a strong, diversified partner portfolio—all within just six months.”
This success story is a testament to what’s possible when innovative technology meets a clear strategy and strong collaboration.
Learn more by downloading the full case study right here.
