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With an eye on increasing overall website traffic driven by affiliate sources, industry leaders, and NASA-based polarized lens technologists, REVO, had a primary goal of growing and diversifying their affiliate program’s partner roster to reach their target audience with the most relevant content and create greater interest in driving this audience to the REVO site.
Using Discover, the Partnerize platform’s recruitment and activation engine, REVO was able to identify and recruit their desired partner types and narrow focus to those that reached their demographic. Through Discover, they focused on onboarding new content-oriented partners and sub-affiliates skilled in influencing high-intent audiences, driving engagement and converting new customers.
Further, REVO leveraged the Partnerize platform’s dynamic commissioning functionality to deploy dynamic commission structures that rewarded partners for conversion attributes, revenue thresholds and new vs. existing customers–tiered payment models that incent partners to drive to REVO’s goals. They incentivised partner cohorts with sophisticated reward structures and increased commission-bonuses for new users. REVO shared their tiered incentives and collaboration opportunities using integrated communication functionality inside the Partnerize platform.
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