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Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here

Feb 17, 2026

Chrissy Kammerer

Director of Content

We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the click, you’re missing nearly 30% of your performance data.

As of February 17th, the shift to machine-mediated commerce isn’t just a trend—it’s the daily operating reality. With AI Overviews triggering in up to 55% of informational queries, the “influence citation” has officially replaced the traditional link as the primary driver of trust and discovery.

The Mid-Q1 Status Report:

The Disappearance of the Last-Click: CFOs are officially moving away from vanity revenue toward true profitability. By now, smart brands are already transitioning to dynamic, margin-based commissioning.
AEO over SEO: Success in the rest of Q1 is defined by Answer Engine Optimization (AEO). If your partners aren’t showing up in LLM responses, they aren’t being discovered by the 75% of shoppers now using AI tools to decide what to buy.
The Zero-Click Survival Kit: While commerce content is facing “theft” by answer engines, the most resilient players are those utilizing attribution ecosystems that reward influence over simple traffic.

To ensure these forecasts reflect the true pulse of the market, Partnerize has gathered insights from some of the brightest minds in the affiliate and partnership space.

Download the full 2026 Prediction Report to ensure that your strategy is built to adapt to a clickless world.

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Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here

Chrissy Kammerer

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