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Director of Marketing Strategy & Operations
Today we announced a major enhancement to our integration with Skimlinks, the leading commerce content platform, which dramatically enhances the traffic and conversion data available to our shared brand clients. This enhanced integration makes complete domain-level and marketing insights available to advertisers for reporting, analysis, and optimization when they are using the content monetization platform.
Advertisers need rich data and insights to manage their affiliate marketing campaigns and monetize incremental growth. For some time, advertisers have sought transparency into which content partners were responsible for traffic and affiliate conversions. With this enhanced integration, Partnerize clients will have access to complete domain-level data for affiliate traffic and conversions originating from online publishers on the Skimlinks platform.
With this domain-level marketing data, affiliate marketing and brand leaders can review and analyze which content publishers and specific domains are driving the best results. From there they can manage their affiliate and content monetization campaigns more effectively and improve partner marketing revenue. In addition, online publishers can more fairly earn commissions for the referral links that drive sales. With the customer journey continuing to evolve, better tracking and data transparency is crucial to the accurate measurement of content monetization
“Transparency is key to driving the best possible results from your partnerships,” said Mal Cowley, Partnerize Cofounder and CEO, speaking about the launch. “Our enhanced integration with Skimlinks enables us to empower our shared clients with better measurement and optimization so they can drive even better results from the channel.”
Sebastien Blanc, Skimlinks CEO, said, “Skimlinks and Partnerize have a shared vision where we are focused on helping the world’s leading publishers and brands grow their business and create new revenue streams. This is why we are excited to increase the data transparency available from Skimlinks to brands working with Partnerize, enabling them to make real data-driven commercial decisions and drive extraordinary growth.
The new integration and content monetization data are available immediately to all shared Partnerize and Skimlinks clients.
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