OUR THREE-LAYER FRAUD DETECTION AND PREVENTION SOLUTION
1. ANTI-FRAUD REPORTS
Data to detect fraud and power fraud prevention are built into our marketing automation insights suite. Here are a few examples of the sorts of partner marketing fraud analysis we provide to empower marketers to detect and prevent fraud:
MEAN TIME TO CONVERSIONS
This reporting helps online retailers identify likely cookie stuffing behaviors that enable bad actors to take credit for transactions they did not drive.
PUBLISHER CONVERSION RATES
This reporting helps pinpoint possible click fraud that is designed to steal credit for conversions.
PLACEMENT CONVERSION ANALYSIS
This partner program reporting can help spot possible instances of creative unit fraud in your campaigns that can steal credit for sales and damage your brand's digital marketing.
URL LEVEL CLICK & CONVERSION REPORTS
These powerful analyses can help identify unknown urls and abnormally active IP addresses that could be signals of cookie reuse and traffic fraud.
2. AI-POWERED SMART ALERTS
To protect your program from partner marketing fraud, Partnerize also offers AI-powered Smart Alerts. Using advanced artificial intelligence and deep analytics, our alerts feature sends messages to clients and partners when changes in marketing platform data and performance warrant scrutiny to identify possible fraud schemes.
Every campaign has data noise where results jump up and down naturally, within a normal range. This partner marketing fraud offering analyzes program data in real-time, comparing the results and trends to what we would typically expect for that business. When the data shows unusual changes, the client and partners get alerts. Alerts can be delivered in the platform, via email, through Slack, or through webhooks.
3. BEST-OF-BREED INTEGRATIONS
The Partnerize cloud-based Partner Automation solution is built on an open platform, with pre-established integrations with many of the world’s best solutions to address specific challenges. For partner marketing fraud schemes, we offer pre-built integrations with Anura, BrandVerity, MOAT, Protected Media, and Traffic Guard to offer industry-leading viewability, bot protection, brand safety assurance and additional protections for your programs.
"Working with Partnerize has successfully allowed KLM to take our global partner program in-house. This is broadening our strategy and commissioning options and allowing us to create one-to-one partner marketing strategies."
Affiliate Marketing Manager