Performance Marketing Review: Amazon delivers first order via drone.

Dec 19, 2016
Share on facebook
Share on twitter
Share on linkedin
Share on email

Amazon DroneImage Source: Amazon.com

When Amazon announced plans for package delivery by drones, it was largely hailed as a marketing stunt. Last week, the company had its first successful drone delivery in England. The viability of drone deliveries is still hotly debated, and large scale adoption, especially in dense urban areas, is realistically still a ways off. But because there are a lot of ways this could affect e-commerce marketing and advertising, we thought it was a worthy item to kick off today’s roundup of news and opinions from around the web.

Amazon delivered its first order via drone

As reported by Marketing Land, the delivery happened on December 7, when Richard B. of Cambridgeshire, England, placed an order and received his goods just 13 minutes later. The speedy delivery was made possible by the fact that the customer lives very close to one of Amazon’s fulfillment centers. And Amazon is actually promising drone deliveries within 30 minutes — an undertaking that suggests drone deliveries will likely be limited, at least in the beginning, to major population centers where Amazon will have plenty of customers within range of its fulfillment centers.

As IoT Ads Become Reality, Privacy and Security Concerns Follow

Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found, reports Kate Kaye of AdAge. The trade organization surveyed consumers about “IoT” devices, things connected to the web ranging from fitness wearables to cars, and found that 62% of people who own any have already seen an ad on one. The IAB’s Internet of Things study, conducted in conjunction with research firm MARU VCR&C, also found that a significant portion of consumers, particularly ones who own devices like health trackers, smart TVs or web-connected eyeglasses, are comfortable with ads popping up in them. But…all of this data tracking does compound security and privacy concerns.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

Subscribe to our blog