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Partnerize Exclusive: The Partner Program Calculator for Retail
Director of Product Marketing
The 2021 holiday shopping season is projected to drive an incremental 9% in US retail sales year over year to reach $1.12 trillion—the strongest growth rate since 1999. This surge in holiday spend will spread across both brick and mortar and ecommerce driven by consumers’ increase in discretionary income amidst ongoing supply chain issues. Publishers can easily take advantage of this revenue opportunity by maximizing the value of their in-person and digital promotional capabilities in the partner channel—and it’s easier than you think.
Partnerize makes finding and joining the right programs simple with integrated functionality for discovering, communicating with and receiving payment from your favorite brands. However, maximizing the benefits of partnership functionality also requires negotiation skills to ensure you stand out from other partners during Q4.
When coordinating collaborations with brands, consider these tactics to ensure you are making the most of the holiday shopping season rush:
Begin coordinating your holiday placement plans by connecting with your brands via the contact information they’ve provided in their Partnerize profile. If you’re not yet joined to Partnerize and are interested in getting started in time for the holiday shopping season, sign up here.
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