How The Iconic Evolved its Affiliate Marketing & Lifted Revenue

Oct 6, 2016
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Client Success Story

THE ICONIC is Australia’s leading online destination for fashion and sportswear, selling products from over 700 Australian and international brands. Although they managed a large portion of their affiliate channel in-house and had direct relationships with their key marketing partners, THE ICONIC sought a technology partner that provided more sophisticated, in-depth performance data and would enable them to work with all of their partners on a single platform. 

The Challenge:

The main challenge THE ICONIC faced was transitioning to a technology platform while seamlessly onboarding existing marketing partners. Onboarding any new enterprise software can present challenges, and with thousands of partners to transition in the affiliate channel, seamless execution is critical to avoid wasting money both in lost sales and inefficient use of internal resources.

THE ICONIC’s affiliate program was fragmented across multiple networks and lacked in-depth performance data, which hindered long-term channel growth. THE ICONIC needed a solution that allowed them to view all partner performance data on a single dashboard, track individual partner performance in detail, and increase data transparency alongside their partners to improve performance.

Working with Performance Horizon has given THE ICONIC the sophisticated and flexible solution it was seeking to best optimize its affiliate program and drive its own margins and growth along with its partners. Now, THE ICONIC…

  • Accesses real-time partner performance and insights, enabling better campaign optimization

  • Improves partner interactions from the ability to look at the same data

  • Receives ongoing support from Performance Horizon without additional fees

“We set a strategy of improving the sophistication of our affilaite marketing program and working closer with high value fashion content and loyalty-based partners, whilst moving away from discount lead activities. Performance Horizon has been an important part of the evolution of our affiliate marketing program, helping to facilitate strong relationships with these key partners. As a direct result of our work together, we’ve seen a significant uplift in revenue of over 20% since implementation.”

– Adam Jacobs, Managing Director and Co-founder of THE ICONIC

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