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Improving Relationships between Marketing and Tech – Our Latest Byline

Mar 08, 2018

CMO, RevLifter

Ask any CMO, CIO, or CTO and they’ll tell you…great relationships within an organization make a big difference in its ultimate success. This great new byline from our CIO Alistair Wyse provides some great practical adviceon how to improve relationships between marketing and tech people. His piece includes 6 great pieces of advice on how to drive collaboration and harmony between these critical company functions. Here’s just one of the tips:

When people of any function feel invested in a project, they do better work and endeavor to achieve all objectives. Outstanding leaders create a galvanizing culture in which all people feel valued and invested. They recognize the extra efforts of everyone. They involve people in decision-making. They ensure that everyone realizes they are one team, not warring factions. 

Give the entire piece a peruse here. 

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

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