Today, Mediapost published an article by our COO Paul Fellows on the growing role that AI plays in helping brands fight marketing fraud. Here’s a little excerpt to whet your appetite:
Anomaly detection examines campaign data for peculiar changes that may indicate problems. Advanced anomaly detection leverages AI to automatically identify when data changes are noteworthy — outside of usual norms. By combining anomaly detection with automatic alerts, you can be apprised of important issues whenever they arise. Of course, not all data anomalies are fraud related: competitive activity, economic changes, and tagging issues frequently drive ups and downs in data. But many companies first activate anomaly detection systems because of fraud concerns. Whatever the causes of these peculiar data patterns, it makes sense to have a way of surfacing them.
Read the entire post here.
(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)