Like many brands across varying verticals, artisans of comfort and luxury brand, Mitchell Gold + Bob Williams (MG+BW) were looking to drive new, diversified revenue streams. New to the affiliate channel, MG+BW sought education and expertise when it came to working specifically with content partners inside a pay-for-outcome model. As a high-consideration purchase where quality matters and the relationship is long-term, MG+BW sought those attributes in a partner with channel expertise and know-how who can expedite results through advanced technology.
What they found was that by leveraging the Partnerize partner discovery tools, the team was able to deliver on expanding the affiliate program through targeted recruitment and activation. They easily identified and targeted a diversified array of partners with the greatest potential to drive revenue through the platform’s discovery tools and rewarded specific content partners through dynamic commissioning and attribution functionality.
Partnerize delivered a thoughtful, tailor-made affiliate experience through the combination of software and service. You can learn more about how this experience enabled a 150% increase in AOV from content partners plus so much more by downloading our latest case study right here.