New Byline: Why You Must Actively Manage Your Affiliate Program.

Feb 23, 2018
Share on facebook
Share on twitter
Share on linkedin
Share on email

PerformanceIn today published another byline from us — this one from Cofounder and VP of Revenue – EMEA Sean Sewell. Sean’s piece explains the pitfalls of a “set it and forget it” approach to affiliate, and why active management of a program pays big dividends. 

Here’s a teaser:

Years ago, we used to talk about avoiding the “affiliate marketing plateau” – in which a period of initial sales growth levelled off and even started to slip over time. This pattern was particularly common for brands that had a “set-it-and-forget-it” approach to partnership. They’d create an initially successful programme and then expect it to continue to grow for months or years. Many such brands learned the hard way that, as with any kind of marketing, partnerships require continued commitment in order to be successful.

If you’re looking for ways to drive extraordinary growth for your existing affiliate marketing programmes, here are five tips to drive better results.

Read the entire post here.

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

Subscribe to our blog