How BA Took Its Affiliate Marketing & Meta Search Partners Sky High

Aug 4, 2016
Share on facebook
Share on twitter
Share on linkedin
Share on email

British Airways PlaneImage Courtesy of British Airways

Client Success Story

For many global airline brands, online marketing strategy and execution is pivital to growth, and affiliate marketing and meta search partners represent an important part of online acquisition spend.

The Challenge:

Many airlines work with multiple affiliate networks spanning different regions and countries. As affiliate and meta search programs grow, they also become more complex and fragmented which makes it difficult to manage and understand performance across each region/network.

British Airways sought to leverage the wide level of granular data they were capturing through their affiliate channel and incorporate this into their overall channel strategy. Using Performance Horizon’s technology platform enabled BA to aggregate five affiliate networks in over 20 countries and execute a strategy that focused and delivered efficiecies and growth targets globally.

Working with Performance Horizon has enabled British Airways to:

  • Increase bookings by 71 percent

  • Increase meta data reporting and commission parameters from 4 to 20 variables

  • Implement route-based commissions

  • Spot and identify real-time trends
  • Group meta partner and affiliate analysis

“Working with Performance Horizon has given us the flexibility to effectively monitor our global performance and the opportunity to expand the level at which we can market our products. The platform is now becoming an important lever in ensuring the affiliate channel can be used to support overall business and commercial requirements for British Airways.” – George Gray, Global Head of Online Partnerships
 BA – Acquisition

Recently added
Hot topics
General (75) Technology (50) Company News (46) Partner (42) Events (39) Retail (38) Partnerships (37) Data (33) Affiliate (32) Business Considerations (28) Awards (16) Ecommerce (14) Data Driven Marketing (14) Product (13) Travel (12) Training & Education (11) Southeast Asia (9) Research (8) Pixel Tracking (7) Finance (6) Support (5) Fraud (5) AI (5) Product News (5) Holidays (5) Considerations (5) partner marketing (5) Influencer Marketing (5) Partnerize (5) Round-Up (4) Mobile (4) Affiliate Awards (4) Agencies (4) Optimisation (4) Guest Blog (4) Holiday (3) Automation (3) Tracking (3) Influencers (3) CMO (3) Insurance (2) Migration & Deployment (2) Acquisition (2) Commissions (2) Affiliate Trends (2) performance partnerships (2) Charlotte Tilbury (2) DADI Awards (2) Performance Marketing (2) Apps (2) Cyber Monday (2) Black Friday (2) Single's Day (2) Webinars (2) Charlotte Tilbury Magic Makeup Stars (2) Influencer Awards (1) Magic Makeup Stars (1) Partnership Software (1) Technology Awards (1) Business Awards (1) Top 1000 British Companies (1) digital marketing (1) holiday shopping (1) partner strategy (1) partner program management (1) Drum Awards (1) performance program management (1) q4 (1) CEO (1) Banking (1) Client Win (1) partner growth (1) Best use of Affiliate (1) Chinese Valentines Day (1) 2021 predictions (1) Artificial Intelligence (1) Machine Learning (1) S2S (1) Apparel (1) Millennials (1) Safari (1) Case Study (1) ROAS (1) Career (1) OR19 (1) SEO (1) Agency (1) Platform (1) direct relationships (1) Chinese Shopping Calendar (1) Dealmoon (1) Charity (1) Privacy (1)

Can't find what
you're looking for?

Request a demo

REQUEST A DEMO

Director of Sales Operations

4

SVP and Head of Partnerships

3

Director of US Integrations in Customer Success AMR

1

Partner Growth Manager

1

Vice President Of Operations in Strategic Technology

1

Director of Marketing

5

Partner Marketing Manager

6

Marketing Director - Americas

6

Customer Success Manager APAC

2

Director Of Partnerships

1

Customer Success Director APAC

3

Customer Success Director EMEA

1

Client Services Manager

1

CEO and co-founder

5

Senior Product Marketing Manager

4

Marketing Manager Americas

1

Head of Finance Operations

1

Principal Integration Engineer

3

Enterprise Sales Executive

1

Senior Channel Partnerships Manager

1

APAC Marketing Director

6

Head of Deployment

6

Head of Client Services & Integrations for APAC

5

Marketing Coordinator APAC

7