Enhanced Fraud Manager: Improved Machine Learning Delivers More Detection Metrics

Aug 27, 2020

Senior Product Marketing Manager

Share on facebook
Share on twitter
Share on linkedin
Share on email

Our advanced anti-fraud suite has always helped Partnerize advertisers identify, manage, and eliminate partner fraud so they can be confident that their marketing dollars are going to the partners that are truly driving value. Using proprietary machine learning, Fraud Manager identifies patterns in transactional data that could indicate potential fraud. Multiple metrics are analyzed in real-time to uncover even the most sophisticated partner fraud. Once alerted to anomalies, users can investigate and mitigate fraud risks before they materially affect campaign performance.

Since its launch, our Data Science team has been hard at work making major improvements to our Fraud Manager, and we are pleased to share that the latest update provides more fraud detection metrics, along with vastly improved data visualizations.

Benefits of the new functionality include:
  • In addition to the previous metrics that were flagged as potential partner fraud, Fraud Manager now monitors for potential fraud at the customer level using IP address.  
  • Managing potential fraud is much easier with a new dashboard and incident page that shows if a partner or IP address has had a previous violation. 
  • Increased accuracy of incident flagging through improved machine learning.

Remember, Fighting Fraud is an Arms Race

By 2022, the estimated costs of digital ad fraud worldwide will be $22 billion. Partner marketing has always been considered less prone to fraud than other channels because the pay-for-performance model is harder to dupe than soft metrics such as ad viewability or fake Instagram followers. But that does not mean fraudsters will stop looking for ways to game the system.

As long as there is money to be made, there will be bad actors trying to exploit legitimate brands and partners. Fortunately, our data scientists at Partnerize are working to stay one step ahead of the fraudsters and to provide tools to give advertisers peace of mind. 

For more on data science and fraud prevention, see this article from earlier this year, The Data Science Behind Fraud Detection in Affiliate Marketing.

To learn more about Partnerize Fraud Manager, request a demo today.

Recently added
Hot topics
General (76) Technology (50) Company News (47) Partner (42) Events (39) Partnerships (39) Retail (38) Affiliate (34) Data (33) Business Considerations (28) Awards (16) Ecommerce (14) Data Driven Marketing (14) Product (13) Travel (12) Training & Education (11) Research (9) Southeast Asia (9) Pixel Tracking (7) Finance (6) Holidays (6) Product News (6) Support (5) Guest Blog (5) Fraud (5) AI (5) Considerations (5) Partnerize (5) partner marketing (5) Influencer Marketing (5) Round-Up (4) Mobile (4) Affiliate Awards (4) Agencies (4) Optimisation (4) Holiday (3) Black Friday (3) Automation (3) Affiliate Trends (3) CMO (3) Influencers (3) Tracking (3) Insurance (2) Migration & Deployment (2) Acquisition (2) Commissions (2) performance partnerships (2) Charlotte Tilbury Magic Makeup Stars (2) DADI Awards (2) Performance Marketing (2) Apps (2) Cyber Monday (2) Single's Day (2) Webinars (2) Charlotte Tilbury (2) Influencer Awards (1) Magic Makeup Stars (1) Partnership Software (1) Technology Awards (1) Business Awards (1) Top 1000 British Companies (1) digital marketing (1) holiday shopping (1) partner strategy (1) partner program management (1) Drum Awards (1) performance program management (1) q4 (1) CEO (1) Banking (1) Client Win (1) partner growth (1) Best use of Affiliate (1) Chinese Valentines Day (1) 2021 predictions (1) Artificial Intelligence (1) Machine Learning (1) S2S (1) Apparel (1) Millennials (1) Safari (1) Case Study (1) ROAS (1) Career (1) OR19 (1) SEO (1) Agency (1) Platform (1) direct relationships (1) Chinese Shopping Calendar (1) Dealmoon (1) Charity (1) Privacy (1)

Can't find what
you're looking for?

Request a demo


Director of Sales Operations


SVP and Head of Partnerships


Director of US Integrations in Customer Success AMR


Partner Growth Manager


Vice President Of Operations in Strategic Technology


Director of Marketing


Partner Marketing Manager


Customer Success Manager APAC


Director Of Partnerships


Customer Success Director APAC


Customer Success Director EMEA


Client Services Manager


CEO and co-founder


Chief Product Officer


Senior Product Marketing Manager


Marketing Manager Americas


Head of Finance Operations


Principal Integration Engineer


Enterprise Sales Executive


Senior Channel Partnerships Manager


APAC Marketing Director


VP Revenue in Sales EMEA


Head of Deployment


Head of Client Services & Integrations for APAC


Marketing Coordinator APAC