Byline: Can Partner Marketing Protect Your Brand From Media Consolidation?

Jan 17, 2018

CMO, RevLifter

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Forbes today published a new byline from our company on how partnership and affiliate marketing can help brands mitigate the challenges of media consolidation. Many marketers are concerned about the business impacts of the increasing share of total media spending that is held by just a few media companies. Partnerships can help provide a viable way to diversify your marketing spend. 

Here’s a brief excerpt:

Consolidation has swings and roundabouts. On the one hand, some consolidation was inevitable in an industry with so many sites, apps and other venues to spend consumer time. And those of us who were around in the early days of the internet remember how hard it was to efficiently drive media scale. Spending a million dollars by filing 40 IOs was tedious, error-prone and offered little value for the advertised brand.

 On the other hand, having fewer places to buy media shifts the balance of power to the sellers. I’ve spoken with many marketers over the last several months, and almost to the person they expressed some concern about the effects of consolidation on their marketing effectiveness and efficiency. No one wants to be dependent on just a handful of media companies.

You can find the complete byline here

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

Recently added

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

CMO, RevLifter

2

Senior Product Marketing Manager

743

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

Director of Analytics and Insights

744

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