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Purpl

Purpl is the UK’s first disabled discount programme designed to help the disabled community offset the cost of being disabled.

Purpl is the UK's first disabled discount programme designed to help the disabled community offset the cost of being disabled. Founded by Georgina who is disabled, she knows firsthand how expensive it is living with a disability and wants to help make a positive difference. 

Purpl is a closed group - members have to go through the Purpl Verification Tool and provide proof of disability which they upload and can be approved in seconds. This ensures all brands can be confident that all our members meet the criteria to join Purpl. Members have to re-upload when their existing document expires.

Purpl is more than just discounts and offers, it's about bringing the disabled community together with relevant content, inspirational stories and shared learning whilst also giving back to disabled charities.

Why you should work with us:

  • Audience of verified disabled shoppers
  • Attract new customers and increase loyalty 
  • Tangible evidence for CSR initiatives
  • Favourable internal and external messaging and PR stories around inclusivity
  • Make a positive difference

Our website went live July 2024 - www.purpldiscounts.com and we are already working with over 50 brands and nearly 30 are signposting ‘Disabled Discounts’ on their website and utilising our Purpl Verification Tool. 

We want to work closely with brands who can see the benefit of helping the disabled community and wanting to be part of our growth journey.

Next steps

Do you think Purpl would make a great partner on your campaign? If so, you can reach out to them directly, or find them on our platforms using the info below:

Georgina Colman
Founder/CEO

Partner Types

  • Coupon

Partner Verticals

  • Finance
  • Retail
  • Services
  • Travel

Partner Regions

GB

How many potential members can Purpl reach?

There are over 16 million disabled people in the UK

What's our email open rate?

Average 52%

Why work with Purpl?

It's the right thing to do for inclusivity and CSR

You have no stats?

That's because we are a startup