Cardlytics is the largest, longest standing card-linked offers platform. We power the cash back rewards across the top banks and neo-banks in the country. With these bank partnerships comes visibility into 50% of all traceable US tender. This 1P transaction data is used to identify, target and incentivize high potential customers based on historical spend. We place a cash back offer directly into the bank account of a targeted customer and track actual purchase. Pay per performance pricing creates a no risk investment that drives strong incremental revenue.