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Performance Marketing Review: CES & Tech-Driven Brand Partnerships

Jan 09, 2017

Consumer Electonics Show (CES)

Last week, the annual Consumer Electonics Show (CES) drew thousands of exhibitors, buyers and media members to Las Vegas. In addition to being a showcase for the latest gizmos and gadgets, the conference is also fertile ground for creativity in brand marketing. 

Katie Kulik, SVP of Sales at CBS Interactive wrote a piece on AdWeek: Why CES Is a Key Incubator for Marketing Execs. Agency creatives also highlighted examples of technology-enabled innovative brand partnerships, which is where we start our digital and partner marketing roundup for today.

What CP+B’s Top Creative Technologists Learned From This Year’s CES

Like many agency creatives this year, Joe Corr and Corey Szopinski came to CES to soak up the leading edge of tech and see how CP+B’s brands might benefit from it. The agency’s two executive creative technology directors—Corr holds that title at the Boulder office, while Szopinski leads tech at CP+B Los Angeles—spoke with Adweek about the dominance of automotive and voice technologies at CES this year. They also explained what makes their client Domino’s such a force in tech, and how L.A.’s NBA2K client put tech to fascinating use through a partnership with Fitbit.

Final Holiday Figures: $92 B in eCommerce, Omnichannel Retail Had Big Share

As reported by Marketing Land, the final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop and mobile, but sales still heavily favored the PC. Mobile devices accounted for 31 percent of sales, and the desktop generated 69 percent, according to Adobe’s estimates.

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