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Partnerize Software Enables Signify’s Global Partnership Program for Philips Hue

Sep 07, 2022

EMEA Marketing Director

Partnerize’s partnership automation software underpins a new, strategic global partnership and affiliate program for Signify, in collaboration with Online Company. 


Enabling partnerships for the company’s Philips Hue brand, the move to Partnerize will allow the global market leader in Lighting to focus on creating long term partner relationships on a global scale, while seamlessly integrating with local D2C e-commerce teams and building upon tactical gains made via local affiliate networks. 


The move to Partnerize software and channel acceleration also reinforces Signify’s desire to meet global market growth for Smart Home, which is projected to expand at a CAGR of 27% from 2022 to 2030, reaching a $537bn market value. The increased focus on energy conservation and reduced carbon emissions are anticipated to drive market growth during the forecast period. 


Philips Hue is market leader in Smart Lighting. Their increased attention on Closed User Groups (CUG) and affiliates will drive product awareness in new markets on a global scale and strengthen engagement with new consumers. 


Robin Piet, Online Company says: The Partnerize software capabilities unleashed a truly, stand-alone, e-commerce tool that seamlessly integrates into Signify’s Performance Marketing activities on a global scale. The customisable features at analytical and commercial level, provides rich-real time insights that allow us to focus on optimising revenue and margin and gaining the incrementality we seek.”


He continues: “Added to clear communication, a smooth integration and tech support team who enable some pretty unique custom requests, we’re pretty satisfied with the program launch. The implementation and tracking has enabled publishers to earn more commission, achieve a better eCPC and get a better bang for their buck compared to other campaigns.”


Patrick Inen, Global Head of eCommerce Philips Hue for Signify said: Having the possibility to manage our international publishers within one network is, in our opinion, the best way to really benefit from these long-term relationships we’re aiming for and enabling the sort of data informed decision making, campaign optimisation and incrementality we sought. Partnerize gives us full control and autonomy of where we invest our budget with all the insights and capabilities we need to manage a truly global program in one system. 


Sean Sewell, Co-Founder and SVP of Sales EMEA at Partnerize said: Consolidating their multi-market strategy to the Partnerize solutions enables seamless management of local programs, streamlining of process and the ability to review and act in real time. Signify will also be able to expand their content partner base utilising Partnerize’s Discover tool which identifies partners that work with similar brands or have an audience that matches the type of Signify.


Interested brands and partners should register for the campaign via Join Campaigns or contact their Partnerize Customer Success representative for more information.

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