Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.
In this installment, we sat down with Trendii’s Commerical Director, Bryan Christman, and here’s what he had to say.
Watch the video
Read the Q&A
Partnerize: Share a little about your company.
Bryan Christman: Trendii seamlessly integrates commerce ads using Trendii AI to match branded products with image and video content across premium publications like Vogue, Marie Claire, Who What Wear, Elle, and Nine. Our technology helps brands increase visibility and drive inspired traffic to their e-commerce sites.
Partnerize: Please describe a typical day in your office.
Bryan Christman: Our week begins with an all-hands meeting to align priorities and celebrate wins. Daily operations blend in commercial and technical works – from collaborating with publishers, brands, and agencies to fine-tuning our AI algorithms and attribution technology.
Partnerize: What types of programs is your team looking to partner with?
Bryan Christman: We seek partnerships with fashion, furniture, home interiors and homewares, jewelry, beauty and consumer tech brands that want to expand and diversify their advertising in highly contextual, privacy-friendly, and inspiring environments.
Partnerize: Can you share a success highlight from your partnership with Partnerize that stands out?
Bryan Christman: Through Partnerize, we’ve helped The Iconic contextually align its range of brands and products with cultural moments—from the Cannes Film Festival and the Met Gala to Paris Fashion Week, the Paris Olympic Games, and the US/AUS Open. By placing products within trusted environments across Marie Claire, Elle, 7News, Nine, and Who What Wear, The Iconic reaches shoppers at the moment they feel inspired and ready to purchase.
Partnerize: What Partnerize technology innovation has had the most significant impact on your team?
Bryan Christman: Partnerize’s partner discovery tools have been beneficial for our growth. The platform’s intuitive interface and connection capabilities have helped us forge partnerships with brands who might not have discovered our unique offering otherwise.
Partnerize: What sets your company apart from others or makes it unique?
Bryan Christman: Our unique combination of advanced AI computer vision and privacy-first approach sets us apart in digital advertising. While others focus on intrusive targeting, we transform premium editorial content into natural shopping opportunities. Our technology doesn’t just place ads – it creates contextual shopping experiences that benefit publishers, brands, and consumers alike.
Partnerize: What do you attribute your company’s success to with Partnerize?
Bryan Christman: Our success with Partnerize stems from the platform’s ability to showcase our unique value proposition to a diverse range of brands. The platform has been instrumental in helping us educate potential partners about our innovative approach to digital advertising. The ease of integration and partnership management through Partnerize has allowed us to scale our operations efficiently.
Partnerize: What is one thing people should know about your company?
Bryan Christman: Trendii is revolutionising commerce ads by seamlessly leveraging product feeds and content to automate product discovery.
Partnerize: What’s on the roadmap for your company?
Bryan Christman: Starting in 2024 and continuing into 2025, we are expanding partnerships globally to the US, Brazil, Europe, and the broader APAC region. Additionally, we have recently invested heavily in product and engineering to accelerate our machine learning capabilities, improve the Trendii Pixel attribution, and adapt our natural language processing to give publishers more flexible solutions for monetising content, from editorial to branded content, and beyond.
Partnerize: Three words that best describe your company…go!
Bryan Christman: AI-Powered. Premium. Collaborative.
