Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.
In this installment, we sat down with tvScientific‘s Director of Growth & Partnerships, Vikki Danielson, and here’s what she had to say.
Partnerize (PZ): Share a little about your company.
Vikki Danielson (VD): The most sophisticated performance platform for CTV, tvScientific makes TV accessible and measurable for brands and apps of all sizes. Although a TV platform, we speak a digital first language and are centered around outcomes (cost per action, cost per install, cost per form fill, etc.). The entire platform is built to connect the dots between ads delivered on CTV/OTT devices and an actual outcome on a 1:1 deterministic basis.
PZ: Please describe a typical day in your office.
VD: It’s uplifting—it’s very cool to wow people with a new way of buying TVs!
PZ: What types of programs is your team looking to partner with?
VD: TV is applicable across most categories like Retail, DTC, FinTech, Travel, B2B, etc.
PZ: Can you share a success highlight from your partnership with Partnerize that really stands out to you?
VD: Together, we are streamlining integration, making TV accessible, and driving real results!
PZ: What Partnerize technology innovation has had the greatest impact on your team?
VD: The container tag and ways to help streamline onboarding to allow brands to get on TV and track via their affiliate program.
PZ: What sets your company apart from others or makes it unique?
VD: tvScientific is the first platform that enables advertisers to purchase CTV advertising inventory on a Cost-Per-Outcome (CPO) basis. By buying CPO, advertisers can move beyond simple reach & frequency or MMM models and, for the first time ever, buy media based on real outcomes and sales lift. Unlike CPA buying, CPO is a broader metric that measures the cost of achieving a specific outcome in a campaign. The outcome can be any predefined result that the advertiser aims for, and it may include multiple actions or conversions. The new capability solidifies tvScientific as the leading global technology company for driving measurable ROI through CTV campaigns.
PZ: What do you attribute your company’s success to with Partnerize?
VD: The Partnerize team is knowledgeable, forward-thinking, and creative in finding ways to innovate and provide value for brands and publishers.
PZ: What is one thing people should know about your company?
VD: We are determined to help brands understand CTV and be confident in the results.
tvScientific is the first supply-path optimized buying platform in the industry, providing direct access to premium CTV inventory from the source (the CTV publisher), bypassing unnecessary technology layers, and delivering the highest value to buyers. Through tvScientific’s proprietary, patent-pending CTV attribution platform, businesses can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID match without relying on extrapolations from small panels or samples.
PZ: What’s on the roadmap for your company?
VD: We’re expecting a lot of changes as CTV continues to become an integral part of marketing strategies. We expect continued shifts in viewership, and TVS is set up to support brands in staying ahead of the curve and gaining a competitive edge.
PZ: Three words that best describe your company…go!
VD: Scientific, forward-thinking, and innovative
To learn more about tvScientific, watch their on-demand Partner Perspective webinar right here.
