Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.
In this instalment, we sat down with Pokitpal’s CEO, Gary Cobain, and here’s what he had to say.
Partnerize: Share a little about your company.
Gary Cobain: At Pokitpal we provide customer engagement programs for numerous Financial Services clients with a total customer base of 9 million consumers. We have become a major player in the Card Linked Offers market in Australia, thanks to our partnerships with Visa, Mastercard, and Australian Payments+. Brands such as NRMA, Suncorp, Beem, and Employment Hero utilise our platform to provide cashback rewards to over 9 million active consumers from more than 1,000 e-commerce and physical retailers. Our network spans over 5,000 stores in Australia and New Zealand. We also work with advertisers including THE ICONIC, Booking.com, MILKRUN, and Adore Beauty, and we are actively seeking to expand our partnerships.
Partnerize: Please describe a typical day in your office.
Gary Cobain: Life at PokitPal, like any other start-up or scale-up, is fast-paced and challenging. We value our relationships with our publishers and advertisers. That’s why I always try to meet and strategise with most of them so they can make the most out of their customer engagement programs.
While our team is 100% remote, we all make time for regular check-ins to stay connected and aligned with our goals, vision and mission. We also focus on keeping our employees engaged and foster a collaborative and supportive work culture, no matter where they’re located.
Partnerize: What types of programs is your team looking to partner with?
Gary Cobain: We are constantly searching for quality advertisers sought after by Australians who want to increase their brand’s reach at a cost that is up to 97% cheaper than the industry average. Who doesn’t love saving money? Our technology maximises the effectiveness of every advertising dollar spent. You will only be charged fees once your transactions are completed, and the cost of acquiring a new customer can be as low as $2.
Partnerize: Can you share a success highlight from your partnership with Partnerize that really stands out to you?
Gary Cobain: One successful highlight from our partnership with Partnerize is with THE ICONIC. We saw a huge increase in engagement, especially during seasonal campaigns hosting exciting offers. It was good to see how well their offers resonated with our audience.
Partnerize: What Partnerize technology innovation has had the greatest impact on your team?
Gary Cobain: For us, the API integration has been a game-changer. It’s simplified our reporting and billing processes, making the entire system much more seamless and frictionless— and not just for our team only, but also for the advertisers we work with. It’s made scaling and managing our campaigns a lot more efficient.
Partnerize: What sets your company apart from others or makes it unique?
Gary Cobain: We are completely focused on consumer-centricity. We are not just a technology platform, but we are continuously improving to create better customer engagement experiences. Our efforts go beyond simply offering cashback rewards, we make sure that our solutions evolve with our clients’ needs and, ultimately, with what the consumers want.
Partnerize: What do you attribute your company’s success to with Partnerize?
Gary Cobain: I believe that it ultimately all comes down to great collaboration. The strong partnership we have built with Partnerize is what has driven our success, let us innovate and provide high value to our customers.
Partnerize: What is one thing people should know about your company?
Gary Cobain: We are proud to be one of the main movers in the card-linking space in Australia. It’s really changing the game of how customers earn rewards. What’s exciting is that our team is super passionate about using this technology to create better experiences for both consumers and brands. It’s not just about the tech, it’s about making sure everyone gets more out of it!
Partnerize: What’s on the roadmap for your company?
Gary Cobain: We’re focused on personalisation, especially how we can leverage historical banking data to create more tailored experiences for users. We see this as the next big step in delivering even more value to our customers and partners.
Partnerize: Three words that best describe your company…go!
Gary Cobain: Flexible. Reliable. Innovative.
To learn more about Pokitpal watch their on-demand Partner Perspective webinar right here.
