Today’s volatile economic climate presents unique challenges for marketers including rising inflation, intensifying competition, and increasingly-discerning consumers. As a result, advertisers are leaning into the risk-averse affiliate channel as evidenced by a 12% year-over-year increase in marketing dollars allocated to partnerships. However, advertisers must prioritize diversification (including optimization of non-traditional partners) to maximize additional channel budget–a variation in partner types that supports expanded reach, new opportunities, and creates new revenue streams.
Partnerize supports advertisers in diversifying their partnerships to include brands with BrandSwap, the latest addition to our integrated partner ecosystem. BrandSwap is a tech platform that streamlines the implementation and optimization of brand-to-brand partnerships and (bonus!) is turnkey for advertisers that use the Partnerize Tag. By leveraging the Partnerize x BrandSwap integration made, advertisers can easily unlock a new revenue stream by sharing rewards from relevant brand partners with targeted customers.
Download our quick guide for step-by-step guidance for integrating with BrandSwap and to learn more about:
- Driving new customers with the ability to target high-intent audiences with targeted messaging
- Brand-to-brand partnership opportunities including unique roles in the partnership: Brand Host or Advertiser
- Turnkey integration available via the Partnerize Tag that enables you to bypass cumbersome integration and become a Brand Host in only a few clicks.
Or, get in touch with Partnerize to chat further about diversifying your partnerships.