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Partnerize CMO Jim Nichols, has had a byline published in PerformanceIn. Jim writes about how revenue partnerships can be shaped to align partner goals and results precisely to your KPIs. With the right data collection and flexible toolset, you can nail your KPIs. Partnerize shares 23 partnerships strategies to help you get there. Here is an excerpt from Jim’s article:
These days, we know more about our customers and their relative value to the business than ever before. That has spawned a fascinating explosion in the number and range of KPIs for brand growth leaders. But the great thing about revenue partnerships is that they can be shaped to align partner goals and results precisely to your KPIs. The most powerful way to create this sort of calibration is to structure partner offers and commissions strategically and with great care. Here is a set of common KPIs, with a set of focusing compensation strategies that will help deliver on those goals.
Every approach outlined here can be delivered today, with the right data collection and flexible toolset.
Lots of brands task their growth leaders with growing “new to file.” Here are some ways to do it.
Many companies offer goods and services with widely variant profitability. Rather than simply making a one-size-fits-all program that rewards equally regardless of the profit of the goods purchased, consider these more sophisticated approaches.
Read the rest of the article in PerformanceIn.
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